4 Hallmark Gen Z Characteristics

Jason Dorsey explains the specific ways Gen Z is different from Millennials

Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.

Do You Need to Be a Millennial to Sell to Them?

Jason Dorsey explains exactly how any generation can successfully sell to Millennials

I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.

5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”

The Generational Divide on Morning Routines

Here’s how the generations feel about everything from breakfast to reading the news.

It’s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines.

The Center’s Zconomy™ Services Solve Gen Z challenges for Clients

Generation Z is rapidly emerging and they are about to change everything.

Gen Z has different communication preferences, workplace styles, consumer habits, and worldviews.

Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?

Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real

Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.

Baby Boomers are Unprepared for Retirement

Rising debt and stagnant wages are causing Baby Boomers to stay in the workforce longer than expected.

Millennials aren’t the only ones unprepared for retirement. A significant amount of Baby Boomers, are finding themselves far from retirement-ready.

Baby Boomers are Unprepared for Retirement

According to a recent article in the Wall Street Journal, Baby Boomers are reaching retirement age in worse financial shape than the prior generation for the first time since the post-Great Depression era. Read More »

CATEGORIES: Baby Boomers Generations

What to Expect When Gen Z Enters the Housing Market

Jason Dorsey shares insights on what Gen Z will look for when buying a home.

The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.

Millennials Want to Go to Space More Than Any Other Generation

Could Millennials be the first generation to make space travel a vacation option?

While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.

Top 8 Questions About Generations Answered

The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!

Top 8 Questions About Generations Answered

Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »

CATEGORIES: Generations Research Findings