Leading the Way in Generational Research with Over 100 Studies

Helping Global Companies Solve Generational Challenges with Unexpected Research Findings and Engaging Presentations

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A Trusted Resource for Household Names

hyatt
kraft
visa
mercedes
adidas
gm
toyota
cisco
cox
Taco bell
Newyork times
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Sparking Generational Conversations on Global Platforms

business insider
cbs
Newyork times
usa
cnn
washington post
cnbc
bloomberg
hln
lowe
fortune
bbc
time

Overcome Generational Challenges Through Strategic, Custom Market Research

There are now five distinct generations of employees and customers. However, much of what is said about generations is not true or grounded in research! At CGK, we uncover the hidden behaviors driving each generation to unlock their potential as employees, customers, and trendsetters to drive growth. We’ve led over 100 research studies and helped over five hundred thousand leaders around the world overcome their generational challenges. We can help you, too.

Become a Research-Based Thought Leader

You need new and unexpected research-based insights that will drive you and your organization forward while bringing a valuable perspective to those you seek to influence. We’re experts in collaboratively leading quantitative research studies designed to deliver missing insights and valuable discoveries so you become a research-based thought leader in 90 days. Our clients have become the go-to resources in their space and led the innovation that propelled them and their brand forward fast.
Our Thought Leadership Process

Solve Your Generational Challenge

As new generations enter the workforce and drive new consumer and technology trends, it’s critical that leaders learn to adapt and grow with change. Our team helps companies around the world solve their generational challenges through original research that delivers practical answers from recruiting and retention in hard-to-hire industries to designing new customer experiences matching each generation’s buying priorities. We bring a new approach to leading studies that solve challenges specific to your customers, market, culture, workforce, regulation, and growth strategy.
Help Me Solve My Challenge

Ready to understand different generations?

Read Our Latest Studies

Engaging Speakers that Deliver Insights You Can Use Right Away

Our acclaimed keynote speakers have received standing ovations across the world from the US, Paris, London and Singapore. We are known for deeply customized presentations filled with unexpected insights, unforgettable frontline stories, case studies, and ready-to-use actions specific to your leaders.

Customized Keynotes

We know the right keynote speaker with the right message can make or break your event. You want your audience to be engaged from the very first minute, benefit from content that fits their day-to-day priorities, and be inspired to take action as soon as the event ends—and maybe even during it! Our keynotes are never canned because customization to you, your data, and your priorities allows us to deliver a highly entertaining, interactive programs packed with insights, tools, and actions that directly apply to your audience all wrapped up in a captivating presentation.
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In-Depth Executive Programs

Insights programs with a conversational style that go deep into the discoveries, content, and strategies executives need to know but won’t hear anywhere else. These programs range from board meetings and strategy sessions to in-depth working sessions targeted to specific challenges by senior leadership. You’ll get access to the best of CGK’s discoveries and solutions but in a format that feels less like a keynote and more of an executive conversation and insights session.
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What Speech Focus Best Fits Your Needs?

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Why Make Generational Understanding A Priority?

Generations are changing everything: communication, trust, innovation, retention, and so much more. Accurately understanding generations drives better teamwork, more effective recruiting, higher retention, bigger sales, and faster growth. At CGK, we make these happen for you through our unique research and speaking. Check out our Generational FAQs to learn more!

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Did You Know?

70% of Gen Z think investing for retirement is important with 30% already having a retirement account.
65% of Gen Z that worked remotely actually felt MORE connected to their coworkers.
Millennials are more likely to use recruiting agencies to find jobs as opposed to asking friends like Gen Z.
63% of Gen Z believe in Universal Basic Income.
Access Sample Insights

What Clients Say About Working With Us

We worked with CGK on fielding primary generational research in digital banking. They are abundant in both talent and humility, which is a rare combination. They helped us frame and communicate the insights in a variety of content vehicles to support our thought leadership and demand generation efforts. They are customer-centric and an amazing business partner who seeks to understand and deliver on their clients' needs. I couldn't give CGK a more enthusiastic recommendation for their exceptional research.
Allison Cerra, Chief Marketing Officer
Allison Cerra, Chief Marketing OfficerAlkami Technology
Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.
Steven Williams, CEO
Steven Williams, CEOPepsico Foods, North America
Jason Dorsey is one of the most compelling and engaging speakers I've come across in my career. In fact, 'speaker' does not adequately describe Jason, who is equal parts researcher, social anthropologist, and entertainer.
Stephen Cannon, CEO
Stephen Cannon, CEOMercedes-Benz USA
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Trusted By The Media and Leaders

Sep 18, 2023

Generations

CGK President Jason Dorsey Keynotes for Coach’s Store Manager Conference

Sep 18, 2023

Generations

CGK President Jason Dorsey Keynoted P&G’s Global Leadership Conference

Sep 18, 2023

Generations

CGK President Jason Dorsey Keynotes Visit Orlando’s Business Insights Meeting

Aug 21, 2023

Generations

CGK Partners with RealPage on a Groundbreaking New National Study

Jul 25, 2023

Generations

CGK President Jason Dorsey is Quoted in The New York Times

Jun 22, 2023

Generations

Explaining Zillennials on CNN

May 23, 2023

Generations

New Research Led by Bridgehead Collective in Partnership with CGK

May 23, 2023

Generations

New Research Led by Transact Campus in Partnership with CGK

Check Out The Latest Interview
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The Generations Hub

Have you ever been confused (or frustrated!) by generational differences? At CGK, we’ve led over 100 research studies to uncover the hidden motivations, perspectives, and priorities of each generation. Check out our latest State of Gen Z® study or our bestselling book, Zconomy, to learn more!

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ZConomy

The definitive book on Gen Z as employees, consumers, and trendsetters.
Check out the Book
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Generational FAQS

Learn everything you need to know about generations, including what shapes them and more!
Read the Top FAQs
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Insights and Discoveries

Browse some of our favorite data, findings, and discoveries that you can use right away.
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