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Zconomy: How Gen Z Will Change the future of business

ARE YOU READY FOR GEN Z? HOW WILL GEN Z IMPACT YOUR BUSINESS? HOW WILL GEN Z SHAPE THE FUTURE?

Answering these questions is urgent for leaders around the world. Denise Villa, PhD, and Jason Dorsey reveal the insights and solutions you need in their groundbreaking book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It

Zconomy is your missing guide to gen z

Gen Z is already 26 years old. They are the fastest-growing generation of employees and the most important group of consumers and trendsetters. Gen Z’s emergence is driving tremendous change, challenge, and opportunity for leaders.

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YOUR COMPLETE AND AUTHORITATIVE GUIDE TO GENERATION Z

#1 new release on Amazon, written by generational experts Jason Dorsey and Denise Villa, PhD, Zconomy is based on 65+ generational studies with insights from 700+ enterprise clients and includes direct solutions from frontline leaders. Zconomy delivers the unexpected insights, hidden trends, and strategies you need to know to unlock the potential of this exciting generation as they transform employers, brands, and the world. Have more questions about generations? Check out our Generational FAQs page to learn more.

SOLVE YOUR GEN Z CHALLENGES

Zconomy is for leaders, employers, marketers, and parents seeking specific solutions for how to:

WHY WE WROTE ZCONOMY

We are passionate about separating myth from truth when it comes to generations.
We wanted to fill the research-based knowledge gap about Gen Z.
We believe that every generation can make other generations more valuable.
We are also parents of Gen Z! We wanted to know about Gen Z for our family’s benefit—and for yours.

WHAT LEADERS ARE SAYING about zconomy

“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.”

Steven Williams, CEO,

PepsiCo Foods, North America

testimonials for zconomy

“Listen to Denise and Jason! Every creator, leader, and parent should read this book.”

“Zconomy is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z. It provides a clear and valuable road map of how to connect and build employee engagement and customer loyalty.”