CGK'S BEST-SELLING BOOK ON GEN Z: Zconomy
how gen z will change the future of business. The definitive guide to employing, selling to, and leading generation z
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Zconomy: How Gen Z Will Change the future of business
HOW WILL yOU UNLOCK GEN Z'S POTENTIAL AS EMPLOYEES AND CUSTOMERS? ZCONOMY SHOWS YOU HOW!
Recruiting, retaining, motivating and leading Gen Z employees is critical for all businesses. At the same time, companies must know how to connect with, market, sell to, and create loyal customers as Gen Z rapidly emerges. In their bestselling business book, Denise Villa, PhD, and Jason Dorsey reveal the insights, strategies, stories, and practical solutions you can use right away in their groundbreaking book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It
Zconomy is your missing guide to gen z
Gen Z is already 27 years old. They are the fastest-growing generation of employees and the most important group of consumers and trendsetters. Gen Z’s emergence is driving tremendous change, challenge, and opportunity for leaders.
ZCONOMY is better when enjoyed together! Order Zconomy for your:
- Leadership book clubs
- Surprise gifts for your event's audience
- Team reading and implementation
- Training material for your professional development
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YOUR COMPLETE AND AUTHORITATIVE GUIDE TO GENERATION Z
Now translated into seven different languages, Zconomy was a #1 new release on Amazon and selected as a Top 10 business book of the year on Forbes.com. Written by generational researchers and experts Jason Dorsey and Denise Villa, PhD, Zconomy is based on 65+ generational studies with insights from 700+ enterprise clients and direct solutions from frontline leaders. Zconomy delivers the unexpected insights, hidden trends, and ready-to-use strategies you need to know to unlock the potential of Gen Z as they transform employers, brands, and the world. Have more questions about generations? Check out our Generational FAQs page to learn more.
SOLVE YOUR GEN Z CHALLENGES
Zconomy is perfect for leaders, employers, marketers, and innovators seeking specific solutions for how to:
- Recruit, motivate, and retain Gen Z employees
- Market to, sell to, and build Gen Z’s customer loyalty and activate their tremendous influence
- Leverage your own generational strengths for fast results across your team and organization
WHY WE WROTE ZCONOMY
- We are passionate about separating myth from truth when it comes to generations.
- We wanted to fill the research-based knowledge gap about Gen Z.
- We believe that EVERY generation is valuable and can make other generations more valuable, too.
- We are also parents of Gen Z! We wanted to know about Gen Z for our family’s benefit—and for yours.
WHAT LEADERS ARE SAYING about zconomy
“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.”
Steven Williams, CEO,
PepsiCo Foods, North America
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