CGK's Research Informs Global Conversation
Trusted Generational Experts
The Center for Generational Kinetics is the trusted source on Gen Z, Millennials, and generational differences for journalists. We provide insights, perspective, and data to journalists that want to accurately and candidly understand generations. Our interview topics have ranged from Millennials and money and recruiting Gen Z as employees to health, employment, communication, and technology across generations.
Our experts have been featured in more than 200 media interviews, from national TV shows to newspaper cover stories. We are passionate about bringing an informed, research-based perspective to the generational conversation that helps the public separate fact from fiction.
BELOW ARE A FEW MEDIA STORIES FEATURING OUR GENERATIONAL EXPERTS
Gen Z, TikTok, and Millennials Living with their Parents
Generations expert Jason Dorsey shares his latest insights into Gen Z and their reliance on TikTok for financial advice as well as why more 20-somethings are living with their parents now than since The Great Depression. This is Jason’s fourth time on the show! Jason Dorsey and his research team at The Center for Generational Kinetics (CGK) have led more than 100 generational research studies, including their acclaimed annual research study on Gen Z, The State of Gen Z®. In addition, Jason co-authored the bestselling book on Generation Z, Zconomy: How Gen Z Will Change the Future of Business, which Forbes selected as a Top 10 Business Book of 2020.
Talking About Generation Z on The Today Show
Talking about Zconomy and Gen Z on National TV!
Generation Z expert and acclaimed generations researcher Jason Dorsey shares new insights and groundbreaking research about Gen Z on national TV. Jason is President of The Center for Generational Kinetics, the leading Gen Z and generations research, speaking, and consulting firm. Jason has worked with over 700 clients around the world, including every major industry.
Jason is on a mission to separate generational myth from truth so leaders can make informed decisions to unlock the potential of every generation. Jason has led numerous Gen Z studies including his annual State of Gen Z research study which is frequently cited in the media.
Economic Impact of the Pandemic on Gen Z
Jason Dorsey shares new research and his unique perspective on the impact of the pandemic on Gen Z and their career. As CGK’s research has shown, the COVID-19 pandemic is a Generation Defining Moment for Gen Z.
The pandemic is affecting Gen Z’s work, education, and life plans as well as how they’re approaching savings, spending, and more. In this interview, Jason shares what you need to know about Gen Z at this critical time in their emergence. And… the barking dog is on Maria’s set not at Jason’s office. Jason did confirm this was the first time a barking dog joined him on national TV!
DO MILLENNIALS ACT ENTITLED?
INSIGHTS FOR ENGAGING Millennial AS CUSTOMERS
Millennials, aka Gen Y, will spend over $1 trillion this year in the U.S. alone. This massive generation of consumers, clients, and customers is changing how businesses market and sell. In this controversial interview on The CBS Early Show, Jason Dorsey breaks national news by sharing new research that reveals how strongly Millennials trust strangers online when making purchasing decisions. This is an interview that you’ll want to share—you won’t believe this shocking data!