CGK President and co-founder, Jason Dorsey, appeared on 22 TV shows in a single day representing Hilton and their third-annual 2024 Trends Report. He expertly revealed the report’s inspiring discoveries, unexpected travel trends, and shared his passion for data and insights into human behavior.
Below are three Trends Report discoveries that he shared and energetically discussed with the TV anchors on network stations coast to coast:
1- Every generation plans to prioritize leisure travel in 2024. In fact, 64% of global travelers say they aim to reduce other areas of personal spending to prioritize leisure travel in 2024.
2- The top reason all four generations want to travel: Rest and Recharge
3- **Sleep Tourism** is a real trend and is here to stay. In fact, Gen Z and Millennials are the most likely generations to bring their own pillow!
Yes, the study found that Gen Z and Millennials were the most likely generation to bring their own pillow with them when they traveled. Have you ever done that? The CGK team was excited to learn that at select Hilton locations, they offer a Pillow Menu. Seriously. Guests can select their favorite pillow. Brilliant.
Jason did each of the TV interviews from a live TV setup on a balcony overlooking the beautiful San Antonio Riverwalk at the stunning Canopy by Hilton San Antonio Riverwalk. This spokesperson role has been a big honor for Jason and the entire CGK team, where we love to turn data and insights into media and storylines.
We hope you have some great leisure trips planned for 2024! Learn more about the Hilton 2024 Trends Report by clicking here.