Custom Generational Research

Solving your biggest generational challenges in 90 days

Our Insights are Trusted by Companies Around the World

The CGK Custom Research Formula

Our PhD-led research team has led nearly 100 custom research studies to solve urgent client challenges from recruiting and retention across generations to marketing and innovation. Our custom studies are specifically designed for you with a focus on uncovering unexpected insights you can use right away. Our custom studies take around 90 days to complete and you own all the findings.

Understanding You
Step 1

Understanding You

Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and unique situation. You’ll leave this part of the process confident we understand exactly what you must achieve and with our team having the background and context to deliver.

Custom Questionnaire Development
Step 2

Custom Questionnaire Development

Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!

Programming, Testing, and Soft Launch
Step 3

Programming, Testing, and Soft Launch

We program your study to work on mobile and desktop devices. Your team completes the survey test themselves to make sure they love the way it looks, reads, and feels. We always do a soft launch to a small group of participants to test for all key performance markers, including time to completion, time on question, any unusual patterns, and much more.

Study Fielding With Your Exact Sample
Step 4

Study Fielding With Your Exact Sample

Determining the best sample for the missing insights you need is part of our proposal process. In the study fielding phase, we will be fielding the survey to the exact sample you specified—no matter how difficult they are to reach. We always deliver exactly the sample you need to solve your challenge. The fielding process can occur in multiple countries simultaneously.
Multivariate Analysis of Your Data
Step 5

Multivariate Analysis of Your Data

Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.
Applying Generational Context™
Step 6

Applying Generational Context™

Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context™. This is an approach we developed based on all of the work we’ve done with clients large and small around the world.

Presenting Your Research Discoveries
Step 7

Presenting Your Research Discoveries

Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.

Turning Your Discoveries Into Fast ROI
Step 8

Turning Your Discoveries Into Fast ROI

Once your team and key stakeholders have internalized the findings, our team can enter a new phase of collaboration with you and work on actions, strategies, tools, and more. Every client is different, but what is unwavering is our commitment to you and your measurable outcomes grounded in your research.
Understanding You
Step 1

Understanding You

Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and unique situation. You’ll leave this part of the process confident we understand exactly what you must achieve and with our team having the background and context to deliver.

Custom Questionnaire Development
Step 2

Custom Questionnaire Development

Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!

Programming, Testing, and Soft Launch
Step 3

Programming, Testing, and Soft Launch

We program your study to work on mobile and desktop devices. Your team completes the survey test themselves to make sure they love the way it looks, reads, and feels. We always do a soft launch to a small group of participants to test for all key performance markers, including time to completion, time on question, any unusual patterns, and much more.

Study Fielding With Your Exact Sample
Step 4

Study Fielding With Your Exact Sample

Determining the best sample for the missing insights you need is part of our proposal process. In the study fielding phase, we will be fielding the survey to the exact sample you specified—no matter how difficult they are to reach. We always deliver exactly the sample you need to solve your challenge. The fielding process can occur in multiple countries simultaneously.
Multivariate Analysis of Your Data
Step 5

Multivariate Analysis of Your Data

Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.
Applying Generational Context™
Step 6

Applying Generational Context™

Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context™. This is an approach we developed based on all of the work we’ve done with clients large and small around the world.

Presenting Your Research Discoveries
Step 7

Presenting Your Research Discoveries

Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.

Turning Your Discoveries Into Fast ROI
Step 8

Turning Your Discoveries Into Fast ROI

Once your team and key stakeholders have internalized the findings, our team can enter a new phase of collaboration with you and work on actions, strategies, tools, and more. Every client is different, but what is unwavering is our commitment to you and your measurable outcomes grounded in your research.

Solve The Problems Challenging Your Business

Our step-by-step process has been proven to help organizations of all sizes around the world, from the biggest brands to fast-growth startups. 

Solving Your Employment Challenges Through Research

  • How do I find employees in the Great Resignation?
  • How do I make sure employees don’t ghost us? 
  • What steps best double employee retention?
women planning with team with sticky notes on a window
General Research

Answer Your Most Urgent Sales and Marketing Questions By Generation

  • How do I best attract younger consumers while keeping my established ones, too? 
  • What works best to build trust in marketing to Gen Z? 
  • What message and positioning best works with each generation at the same time?

Testimonials

Become Your Industry’s Thought Leader On Generation

Would your business, brand, platform, or service benefit from being the #1 research-based thought leader in your industry? Our unique insights-driven approach uncovers the missing discoveries that make you a thought leader in 90 days. Our PhD-led team are experts in working with you to identify the missing data, insights, trends, and more that give you the discoveries everyone wants to know but can’t find anywhere else—except from you and your research. 

women speaking in front of a room full of people
women reviewing a variety of reports

Research-Based White Paper

We can transform your study into a fully designed, beautiful custom white paper ideal for thought leadership, generating inbound leads, advancing client conversations, and for you to provide at industry events globally.
reviewing a bar graph in a meeting

Influencer Infographics

We work with you to create custom infographics based on your unique data that are ideal for digital marketing and social media.
man with headset in a video meeting

Interactive Webinars

CGK’s co-founder will work closely with your team to promote, and co-deliver an instantly engaging, high-energy interactive webinar packed with your discoveries, how-tos, and more.
Earned Media Research

Earned Media Coverage

Leading original, statistically accurate research provides the discoveries and new worldview that the media wants to cover. Our clients have been featured in media around the world.

Read Our Acclaimed Research Study Series:

The State of Gen Z®

At CGK, we are deeply committed to uncovering generational truths. Each year, we lead our acclaimed State of Gen Z® research studies series. We dive into the most important Gen Z areas of change and trendsetting including work, money, government, and much more. Check it out!

Ready to Get Started?

Our team has the experience, track record, and expertise to help you solve your generational challenge.