Separating Myth from Truth Through Insights
Generations are driving tremendous change, challenge, and opportunity. However, much of what is said about generations isn’t true. For example… Millennials are working. Gen X is very important. Boomers have valuable skills. Gen Z seeks stability. In fact, every generation is incredibly important and essential. The challenge for leaders is separating myth from truth about generations to drive trust, loyalty, communication, sales, retention, and more.
We founded CGK to uncover the missing insights that explain generational mindsets, unlock each generation’s potential as team members and consumers, and bring statistically accurate data to leaders so you can make informed decisions that drive measurable results.
Meet Our Co-founders
Denise Villa, PhD
CEO and Co-Founder
Favorite Activity: Hiking and Running
Denise Villa, Ph.D., is the CEO and Co-Founder of The Center for Generational Kinetics. She had the original idea to create CGK after hearing executives talk about generations in a way that did not match their own company data. Dr. Villa leads CGK's global research and speaking services, which have helped over 700 clients around the world. CGK has made the Inc. 5000 fastest growing list (twice) and the Austin Fast 50.
As a keynote speaker, Dr. Villa has delivered CGK’s presentations to audiences across the U.S., from HR Summits to Spanish-language global media companies. She has served as a generational expert on corporate panels and presented research at SXSW Interactive and events in industries including student housing, real estate, technology, and financial services.
Dr. Villa is the co-author of the bestselling book Zconomy: How Gen Z Will Change the Future of Business. Her Gen Z research led to a feature story in The Washington Post, and she’s been quoted as a generational expert in The Wall Street Journal. She has led several organizations, served on non-profit boards, actively advises founders, and was recognized as a Profiles of Power and Women’s Way finalist.
Dr. Villa began her career as a middle school science teacher before becoming a middle school and high school administrator. She worked in urban, rural, and suburban schools. An active community volunteer, Dr. Villa has served on the board of Breakthrough Austin which helps students from challenging backgrounds prepare for and succeed as first-generation college students, EGBI (an incubator for minority and women-owned businesses), and on the board and past President of EO Austin where she focused on adding more women and diverse entrepreneurs as members.
A first-generation college student, Dr. Villa completed her undergraduate work at The University of Texas at Austin and her graduate work at Texas State University. She enjoys running marathons, adventure races, and attending sporting events, especially UT football.
Dr. Villa is passionate about Gen Z and how they will change the world.
President and Co-Founder
Favorite Activity: Exploring New Places
Jason Dorsey’s passion is uncovering hidden insights and unexpected strategies that future-proof your organization. He has led nearly 100 benchmark research studies on four continents to separate myth from truth for leaders to take action. Adweek calls him a “research guru.”
Dorsey co-founded The Center for Generational Kinetics to shed new light and reveal practical solutions for bridging generations of customers, clients, employees, and stakeholders. A trusted expert on emerging behavioral trends, Dorsey has been featured on over 200 TV shows such as 60 Minutes, The Today Show, CNN, CNBC, BBC, NBC, HLN, FOX, and hundreds more media interviews, including a New York Times cover story.
Known for choosing a non-traditional path, Dorsey wrote his first bestselling book at age 18. He navigated sleeping on a floor for two years to get his first business, book, and vision truly “off the ground.” He has co-founded three companies, made the Inc 5000 list three times, made the fastest growing companies in Austin list twice, served on both public and private company board of directors, advised some of the most prominent private equity firms in the world, and is a venture partner at a leading early-stage technology venture capital firm.
Dorsey is known for his trademark keynote speaking style which combines surprising insights, entertaining delivery, customized strategies, and practical actions that leaders can use immediately. As a speaker, he’s received over 1,000 standing ovations from audiences of 16 executives in a boardroom to 16,000 business leaders in an arena. A global trends speaker, he has headlined events from Paris and London to Singapore and India. He keynoted events in all 50 U.S. states before age 30 and won Austin Under 40 Entrepreneur of the Year for Education at age 25, one of the youngest winners ever.
An advocate for entrepreneurs and those facing adversity, Dorsey is passionate about helping non-traditional founders and those from disadvantaged backgrounds. When he’s not on a plane, stage, or TV screen, you can find him in Austin, Texas trying out new restaurants or reading a book on history (or both at the same time).
Meet Some of Our Team
VP of Speaking Services
Favorite Activity: Playing Piano and International Travel
Emily Boyd leads speaking services for CGK’s speaking clients around the world. Emily has more than 25 years experience in the speaking, events, and meetings industry. She has worked with Dr. Villa and Jason Dorsey for over 15 years, including at the company they owned prior to founding CGK in 2011. Ms. Boyd previously led global events for Young Presidents Organization (YPO), owned her own speakers bureau which was acquired by a large speakers bureau, and was a management consultant based in London.
Ms. Boyd is a very active volunteer in her community. She has a knack for solving business challenges, deeply understands the intricacy of producing high-profile events, and has extensively traveled around the world. Ms. Boyd graduated from Baylor University and resides in the Dallas, Texas area. You can often find her playing the piano, listening to Diana Krall, or watching the Dallas Mavericks.
CGK Certified Keynote Speaker
Favorite Activity: Volunteering
Alicia Rainwater is a Certified Keynote Speaker at The Center for Generational Kinetics. Her speaking clients range from Bayer and Ebby Halliday Realtors to John Deere, The Federation of State Medical Boards, and the United States Air Force. Since joining CGK in 2016, Alicia has spoken to thousands of leaders in diverse industries from manufacturing and healthcare to agriculture, insurance, and banking. Her engaging presentation style combines CGK’s latest research discoveries with her practical experience bridging generations in a variety of roles from hospitals to global non-profits. Clients love how she customizes programs to be actionable and engaging…
“Alicia was funny, pointed, interesting, and challenging. I loved, let me emphasize loved, the fact that she gave the audience a list of things they could take away and start using immediately. The feedback we received from everyone was that of high praise and enjoyment. We would highly recommend other companies using Alicia.” - Lynne Schultz Tri-State Marketing Associates
Alicia attended The University of Texas in Austin. She holds a Master’s degree from Boston College in Clinical Social Work with an emphasis on Global Practice. She used her unique education to help develop tools for foster care programs in Ghana. As a clinical social worker, she utilizes her insight into human behavior to help bridge the divide between generations.
Grounded in Original Research
Trusted by 700+ Clients
Over 300+ Media Appearances
Nearly 100 Unique Studies Led
Reaching Audiences in 100+ Countries
Discover What 700+ Clients Are Talking About
Generational research provides the missing “why” and perspective that directly drives measurable outcomes, from recruiting and retention to marketing, sales, trust and loyalty. See why our clients are raving about CGK.