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The Generations Hub

Want to preview our insights about the generations? Head over to The Generations Hub where we have everything from our latest State of Gen Z® study series to our newest bestselling book, Zconomy.
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ZConomy

The definitive book on Gen Z as customers, employees, and trendsetters.
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Generational FAQS

From what shapes generations to their birth years, everything you need to know about the generations.
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State of Gen Z®

Access our pioneering multi-year study into Generation Z and their hidden trends, mindset, and impact.