Solve Your Generational Challenges
From attracting the right people to reaching the right customers, we help you solve generational challenges.
We Solve Your Generational Problems In 90 Days
Generational Challenges are upending businesses, from recruiting and retaining employees to marketing innovation and sales growth. At CGK, we are the #1 experts in leading research and developing custom strategies that solve urgent generational challenges. We have helped major brands go from last to first in employee retention and driven multi-billion dollar sales growth for industry-leading platforms. We would love to apply our insights to your challenges to make you the hero!
Solve your challenges of recruiting, retaining, engaging, and developing the talent of every generation.
Uncover missing insights to create customer experiences and marketing that drives trust, sales and loyalty.
Work with CGK's insights leaders to create new products, solutions, and experiences that future-proof your business.
Recruiting & Retention
CGK Research Helps You Solve Employee Recruitment and Retention Challenges
What is most important to each generation when looking at your job postings?
How do we best manage our employees when they’re both in-person and virtual?
How do we keep employees longer when we can’t give them promotions or raises so frequently?
Selling, Marketing, and Creating Ideal Customer Experiences Across Generations
CGK Research Helps You Drive More ROI With Your Marketing
How do I reach younger consumers and clients in a way they trust and instantly engage?
What works with Gen Z now to get them to refer their friends to my product, service, or brand?
How do I adapt my marketing to attract Gen Z and Millennials while keeping Gen X and Baby Boomers?
Companies We’ve Helped
News Features for Software Company Through Original Research
CGK worked with Ultimate Software (NASDAQ: ULTI) on a series of three original national research studies to uncover new and unexpected trends, mindsets, and behaviors relating to workforce change, technology, and innovation.
Ultimate’s team was featured on more than 20 TV news appearances in a single day! The research discoveries became proprietary IP and ongoing resources for content marketing, B2B sales, and were used to inform future product roadmaps.
National TV Coverage and Ongoing Lead Generation
CGK worked with Brand Builders Group to lead an original study to determine the hidden impact of personal brands from growth and trust to marketing and sales. In addition, CGK tested BBG’s approach to uncover what matters most in growing personal brands.
Within 24 hours of the study’s release, the co-founder of Brand Builders Group was featured on Good Morning America talking about the research! The study’s research report became one of the highest-converting lead sources for the firm and continues to be to this day.
Solve a Product Messaging Challenge to Grow Consumer Sales Faster
CGK worked with Yorktown Technologies to lead an original national study to uncover the behavioral barriers and drivers for consumers purchasing the company’s key products and then determine how to overcome the barriers and hesitations.
The company integrated the unexpected findings into messaging across their retail outlets which led to very meaningful growth and, ultimately, an acquisition of the company.