The Generations Hub

Access insights, data, and discoveries from CGK’s research and work focused on Gen Z and every generation!

Our Insights are Trusted by Companies Around the World

CGK’s State of Gen Z® Annual Research Study

Our flagship annual research study has been uncovering Gen Z behaviors and trends since 2016. Access the latest study or browse years past and learn more about how this generation is changing the game. Findings from the State of Gen Z® have been featured in media outlets around the world, including BBC, CNBC, and dozens more.
Stack of books called Zconomy


How Gen Z is Changing the Future of Business and What To Do About It

Our Bestselling Book on Gen Z. Discover even more of CGK’s research in our bestselling book by the co-founders of CGK, Denise Villa, Ph.D. and Jason Dorsey. Get answers to the most urgent questions leaders have today surrounding how Gen Z will change the future of business—and what you need to do about it. 

After their first week on the job, what is most important in convincing Gen Z workers to stay?
0 %
say Schedule Flexibility

Top 10

Generational FAQs Answered

How do you define a generation? When does each generation start and end? Do you change generations as you get older? What is the point of defining generations? We’ve got the answers to all of these questions and more.

Woman holding a question mark sign

Learn More About the Generations


What Are the Generational Birth Years?


IGen vs Gen Z: Behind the Name

Is crypto trustworthy?
0 %
of Gen Z thinks so!

Join 20,000+ leaders receiving the latest generational solutions and research every month