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CGK’s State of Gen Z® Annual Research Study
How Gen Z is Changing the Future of Business and What To Do About It
Our Bestselling Book on Gen Z. Discover even more of CGK’s research in our bestselling book by the co-founders of CGK, Denise Villa, Ph.D. and Jason Dorsey. Get answers to the most urgent questions leaders have today surrounding how Gen Z will change the future of business—and what you need to do about it.
After their first week on the job, what is most important in convincing Gen Z workers to stay?
Generational FAQs Answered
How do you define a generation? When does each generation start and end? Do you change generations as you get older? What is the point of defining generations? We’ve got the answers to all of these questions and more.