THE STATE OF GEN Z® 2020
Gen Z Becomes the Fastest Growing Generation of Employees
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State of Gen Z as employees and emerging leaders 2020
THE STATE OF GEN Z® 2020: Gen Z as Employees and Emerging Leaders
Gen Z Becomes the Fastest Growing Generation of Employees
This 2020 State of Gen Z® research study dives into Gen Z’s attitudes, beliefs, and habits toward work, career, and as emerging leaders. The study included over 1,000 members over Gen Z and compared them to 1,000 Millennials. The discoveries are especially important for managers, HR leaders, workforce, and Chief People Officers, as well as employers globally.
This study featured over 1,000 Gen Z participants with a margin of error of +/-3.1.
Sample questions answered in this 2020 State of Gen Z® employment study:
- What most attracts Gen Z to a new job?
- What workplace benefits does Gen Z want?
- How soon does Gen Z expect to get a raise?
- What makes Gen Z stay at a job?
- And much more!
download your free study now:
State of Gen Z® 2020 Employees and Emerging Leaders Research Report
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STATE OF GEN Z® 2020 EMPLOYEES AND EMERGING LEADERS RESEARCH REPORT
Enter your info below to receive the complete 23-page research study findings report.
Below ARE A FEW OF THE MANY FINDINGS FROM THE STUDY:
61% of working-age Gen Z (ages 16-24)
agree that good online ratings and reviews would generate interest in a company.
60% of working-age Gen Z (ages 16-24)
would prefer to work for a small company (50 employees or less) than a large company.
64% of working-age Gen Z (ages 16-24)
think it’s harder to get a job now than it was last year.
42% of working-age Gen Z (ages 16-24)
are more interested in flexible hours than overtime pay.
THE STATE OF GEN Z® 2020: Gen Z as employees and emerging leaders
Gen Z Becomes the Fastest Growing Generation of Employees
Gen Z is now 24 years old! They are already the fastest growing generation in the workforce and bring with them very different expectations, norms, technology usage, and views about the future of work. They are also disproportionately impacted by COVID-19 as employees, often in front line or career starter roles at this critical time in their workforce emergence. In this 2020 State of Gen Z®, we dive deep into what you as a leader, HR professional, manager, executive, parent, or innovator need to know about this incredibly important, diverse, and vocal generation of emerging employees and leaders.
This year’s national study included over 1,000 members over Gen Z and compared them to 1,000 Millennials as employees. The side-by-side generational comparison is extremely helpful as employers now see that Gen Z is not Millennials2.0, but a very different generation of employees that brings different challenges and tremendous talent and opportunity to the workforce.
Here are a few of the questions answered in this 2020 State of Gen Z® Employees and Emerging Leaders study:
• What most attracts Gen Z to a new job?
• Where does Gen Z look for jobs?
• What workplace benefits does Gen Z want?
• How soon does Gen Z expect to get a raise?
• What makes Gen Z stay at a job?
For research, speaking, or media inquiries, please contact Info@GenHQ.com or +1 (512) 259-6877.
“Gen Z is now the fastest growing generation in the workforce. In the fifth year of our State of Gen Z® study, it is clear to us that what works to recruit, onboard, train, retain, motivate, and develop this generation is very different than previous generations—even Millennials.”
—Denise Villa, PhD, CEO, the center for generational kinetics
61% of working-age Gen Z (ages 16-24) agree that good online ratings and reviews would make them interested in a company that they weren’t interested in otherwise.
When it comes to attracting working-age Gen Z (ages 16-24) to a potential job or employer, the most important offerings to the generation are salary, scheduling flexibility, benefits, and workplace culture. Ability to work remotely or use the latest technology scored the lowest.
The workplace benefits most interesting to working-age Gen Z (ages 16-24) are flexible hours, overtime pay, and paid health insurance.
60% of working-age Gen Z (ages 16-24) would prefer to work for a small company (50 employees or less) than a large company.
Over 2/3 of working-age Gen Z (ages 16-24) expect to receive their first raise in one year or less.
Working-age Gen Z (ages 16-24) are most likely to stay at a job that offers a flexible work schedule and has likable coworkers.
There are many more exciting findings in this year’s State of Gen Z® 2020 study for leaders, employers, journalists, and parents. This research is only available from The Center for Generational Kinetics. Fill out the short form on this page to receive your free copy of the entire report.
About the 2020 State of Gen Z® Annual Research Study
“The State of Gen Z® reveals that this new, exciting generation is coming into their own when they are considering career paths, what attracts them to a business, and what will most unlock their talent. Executives, managers, HR leaders, and employers of all sizes should pay close attention now as Gen Z represents not only a large, new generation of employees but a preview of what other generations will soon expect, too.”
—Jason Dorsey, President, the center for generational kinetics
Gen Z Research, Speaking and Consulting That Solves Challenges for Leaders
The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and inancial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.
We are passionate about helping you solve your generational challenges and drive measurable results. Contact us now to schedule a conversation with our research or speaking teams.
Want even more info on generation z? Check out zconomy
At CGK, we are passionate about unlocking the potential of Gen Z as they emerge as workforce, customer, and community trendsetters. Check out our bestselling book, Zconomy: How Gen Z Will Change the Future of Business, for all the insights and how-to strategies to unlock this exciting generation’s potential at this critical time.
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