THE STATE OF GEN Z® 2020: Gen Z as Employees and Emerging Leaders
Gen Z Becomes the Fastest Growing Generation of Employees
Gen Z is now 24 years old! They are already the fastest growing generation in the workforce and bring with them very different expectations, norms, technology usage, and views about the future of work. They are also disproportionately impacted by COVID-19 as employees, often in front line or career starter roles at this critical time in their workforce emergence. In this 2020 State of Gen Z®, we dive deep into what you as a leader, HR professional, manager, executive, parent, or innovator need to know about this incredibly important, diverse, and vocal generation of emerging employees and leaders.
This year’s national study included over 1,000 members over Gen Z and compared them to 1,000 Millennials as employees. The side-by-side generational comparison is extremely helpful as employers now see that Gen Z is not Millennials2.0, but a very different generation of employees that brings different challenges and tremendous talent and opportunity to the workforce.
Here are a few of the questions answered in this 2020 State of Gen Z® Employees and Emerging Leaders study:
• What most attracts Gen Z to a new job?
• Where does Gen Z look for jobs?
• What workplace benefits does Gen Z want?
• How soon does Gen Z expect to get a raise?
• What makes Gen Z stay at a job?
Below are just a few of the findings from our 2020 State of Gen Z® Employees and Emerging Leaders research study:
61% of working-age Gen Z (ages 16-24) agree that good online ratings and reviews would make them interested in a company that they weren’t interested in otherwise.
When it comes to attracting working-age Gen Z (ages 16-24) to a potential job or employer, the most important offerings to the generation are salary, scheduling flexibility, benefits, and workplace culture. Ability to work remotely or use the latest technology scored the lowest.
The workplace benefits most interesting to working-age Gen Z (ages 16-24) are flexible hours, overtime pay, and paid health insurance.
60% of working-age Gen Z (ages 16-24) would prefer to work for a small company (50 employees or less) than a large company.
Over 2/3 of working-age Gen Z (ages 16-24) expect to receive their first raise in one year or less.
Working-age Gen Z (ages 16-24) are most likely to stay at a job that offers a flexible work schedule and has likable coworkers.
There are many more exciting findings in this year’s State of Gen Z® 2020 study for leaders, employers, journalists, and parents. This research is only available from The Center for Generational Kinetics. Fill out the short form on this page to receive your free copy of the entire report.
“Gen Z is now the fastest growing generation in the workforce. In the fifth year of our State of Gen Z® study, it is clear to us that what works to recruit, onboard, train, retain, motivate, and develop this generation is very different than previous generations—even Millennials.”
—Denise Villa, PhD, CEO, CGK and co-author, Zconomy: How Gen Z Will Change the Future of Business—and What to Do About it
A Small Sample of the Study's Findings…
61% of working-age Gen Z (ages 16-24)
agree that good online ratings and reviews would generate interest in a company.
64% of working-age Gen Z (ages 16-24)
think it’s harder to get a job now than it was last year.
60% of working-age Gen Z (ages 16-24)
would prefer to work for a small company (50 employees or less) than a large company.
42% of working-age Gen Z (ages 16-24)
are more interested in flexible hours than overtime pay.
“The State of Gen Z® reveals that this new, exciting generation is coming into their own when they are considering career paths, what attracts them to a business, and what will most unlock their talent. Executives, managers, HR leaders, and employers of all sizes should pay close attention now as Gen Z represents not only a large, new generation of employees but a preview of what other generations will soon expect, too.”
—Jason Dorsey, President, CGK, and co-author, Zconomy: How Gen Z Will Change the Future of Business—and What to Do About it
About the 2020 State of Gen Z® Annual Research Study
Each year, The Center for Generational Kinetics leads The State of Gen Z® Annual Research Study to dive deep into new and emerging trends, solutions, and insights as Gen Z emerges further into adulthood and gains more urgency and influence as consumers and employees.
This year’s annual Gen Z study uncovered so many exciting findings that we are releasing it as a series of three reports: Gen Z as Consumers and Trendsetters, Gen Z as Employees and Emerging Leaders, and Gen Z Looking Ahead. The State of Gen Z® research study was conducted and designed by the PhD-led research team at The Center for Generational Kinetics.
To lead this research, The Center for Generational Kinetics (CGK) designed a custom Gen Z and Millennial study. The quantitative study was administered to 2,016 U.S. respondents ages 13-43, including 1,007 Gen Z (ages 13-24) and 1,009 Millennials (ages 24-43). The sample was weighted to the U.S. Census for age, region, gender, and ethnicity. The national study was conducted online from July 17, 2020, to July 27, 2020. Figures are statistically significant at the 95% confidence level. The margin of error is +/-3.1%.
Gen Z Research, Speaking and Consulting That Solves Challenges for Leaders
The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and inancial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.
We are passionate about helping you solve your generational challenges and drive measurable results. Contact us now to schedule an initial consultation with our research, consulting, or speaking teams. You can also reach our friendly team y phone, email, or our contact page: