THE STATE OF GEN Z® 2021-2022
Understanding, Recruiting, Retaining, and Developing Gen Z at Work
Our Insights are Trusted by Companies Around the World
State of gen z as employees and workforce trends report 2021-2022
THE STATE OF GEN Z® 2021-2022: Gen Z as Employees and Workforce Trendsetters
Key Discoveries into the Fastest-Growing Generation of Employees in the Workforce
This 2021-2022 State of Gen Z® research study reveals how Gen Z employees are looking for jobs, considering careers, and navigating their entry into the workforce. Understanding the generation during this incredibly challenging labor market has never been more important or urgent. The insights in this report answer so many questions managers, leaders, and HR professionals have but can’t find answered anywhere else.
This study featured over 1,000 Gen Z participants with a margin of error of +/-3.1.
Sample questions answered in this 2021-22 State of Gen Z® workforce study:
- What job characteristics are most important to recruiting Gen Z?
- What job characteristics are most important to retain Gen Z?
- How has the pandemic impacted Gen Z’s views on their career?
- What employer social causes will most get Gen Z to apply for a job?
- And much more!
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The State of Gen Z® 2021-2022 Report: Gen Z as Employees and Trendsetters
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The State of Gen Z® 2021-2022 Report: Gen Z as Employees and Trendsetters
Enter your info below to receive the complete 25-page research study findings report.
Below are a few of the many findings from the study:
65% of Gen Z
61% of Gen Z
43% of Gen Z
35% Gen Z
THE STATE OF GEN Z® 2021-2022: Gen Z as Employees and Workforce Trendsetters
Understanding, Recruiting, Retaining, and Developing Generation Z at Work
Gen Z employees are here. Now up to age 26, they are the fastest-growing generation in the workforce and driving tremendous change, challenge, and opportunity as they navigate enormous and unique challenges as new and emerging employees during a global pandemic.
As CGK first broke the news nationally, Gen Z was the #1 generation to lose their job at the beginning of the pandemic, face a reduction in pay, and a reduction in hours. However, this resilient, diverse, engaged generation persisted and navigated back into a world of hybrid employment, the gig economy, fully remote work and eventually the Great Resignation.
In the 2021-2022 State of Gen Z®, we dive deep into what you as an employer, leader, manager, or parent need to know about this rapidly emerging and influential generation of workforce trendsetters.
This year’s national study included more than 1,000 members of Gen Z and compared them to more than 1,000 Millennials across the U.S. The side-by-side generational comparison is extremely valuable as business leaders recognize that Gen Z is not “Millennials 2.0”, but a very different generation that has come of age with different workplace norms, experiences, technology usage, parents, values, and much more—including the impact of COVID-19 at a critical life stage and entry into employment.
Here are a sample of the questions answered in the 2021-2022 State of Gen Z® study on Gen Z as Employees and Workforce Trendsetters:
- What job factors are more important to recruit, retain, and develop Gen Z now compared to 1 year ago?
- What social causes supported by a company will most motivate Gen Z to apply there?
- How has the COVID-19 pandemic impacted Gen Z’s career?
- What are Gen Z’s industry and work environment expectations for their future?
For research, speaking, or media inquiries, please contact our friendly team at The Center for Generational Kinetics at Info@GenHQ.com or +1 (512) 259-6877.
“Recruiting and retaining Gen Z has never been more important or difficult than it is right now. This generation is rapidly emerging and they are looking for jobs differently than previous generations, want training differently than previous generations, and have come-of-age with remote work being a global option. Employers, leaders, managers, HR professionals, and recruiters need actionable insights into Gen Z’s employment mindset and drivers to attract and retain the talent in this incredibly exciting, diverse, generation. We are excited for you to read and implement all the discoveries in this year’s State of Gen Z® Employment and Workforce Trendsetters report. There are so many insights you’ll be able to implement right away!”
—Denise Villa, PhD, CEO, The Center for Generational Kinetics
About the 2021-2022 State of Gen Z® Annual Study Series
“Gen Z employees have been through an incredible amount of change and uncertainty that has significantly impacted the generation at exactly the time they are rapidly entering and advancing in the workforce. The Great Resignation. Covid-19. Remote work. And so much more have forever changed how Gen Z looks for a job, what they want from an employer, and what works to get them to stay and develop their talent.
Every organization of every size is being affected by the challenging labor environment. Gen Z is likely a key solution. In this year’s State of Gen Z® as Employees and Workforce Trendsetters report, you’ll find unexpected discoveries and new insights into what works now to unlock the potential of this generation at the time when leaders urgently need them.”
—Jason Dorsey, President, The Center for generational kinetics
Gen Z Research and Speaking That Solves Challenges for HR and Workforce Leaders
The Center for Generational Kinetics has led almost 100 generational studies, spanning four continents and multiple languages. Each year, we work with clients from global financial services companies and manufacturing leaders to industry-leading retailers and pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.
We are passionate about helping you solve your generational challenges and drive measurable results with recruiting, retaining, engaging, and developing Gen Z and each generation. Contact us now to schedule a conversation with our research or speaking teams.
Want even more info on generation z? Check out zconomy
At CGK, we are passionate about unlocking the potential of Gen Z as they emerge as workforce, customer, and community trendsetters. Check out our bestselling book, Zconomy: How Gen Z Will Change the Future of Business, for all the insights and how-to strategies to unlock this exciting generation’s potential at this critical time.
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