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Zconomy: How Gen Z Will Change the future of business

ARE YOU READY FOR GEN Z? HOW WILL GEN Z IMPACT YOUR BUSINESS? HOW WILL GEN Z SHAPE THE FUTURE?

Answering these questions is urgent for leaders around the world. Denise Villa, PhD, and Jason Dorsey reveal the insights and solutions you need in their groundbreaking book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It

Zconomy is your missing guide to gen z

Gen Z is already 26 years old. They are the fastest-growing generation of employees and the most important group of consumers and trendsetters. Gen Z’s emergence is driving tremendous change, challenge, and opportunity for leaders.

Zconomy is available at fine retailers such as:

YOUR COMPLETE AND AUTHORITATIVE GUIDE TO GENERATION Z

#1 new release on Amazon, written by generational experts Jason Dorsey and Denise Villa, PhD, Zconomy is based on 65+ generational studies with insights from 700+ enterprise clients and includes direct solutions from frontline leaders. Zconomy delivers the unexpected insights, hidden trends, and strategies you need to know to unlock the potential of this exciting generation as they transform employers, brands, and the world.

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SOLVE YOUR GEN Z CHALLENGES

Zconomy is for leaders, employers, marketers, and parents seeking specific solutions for how to:

WHY WE WROTE ZCONOMY

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WHAT LEADERS ARE SAYING about zconomy

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“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.”

Steven Williams, CEO,

PepsiCo Foods, North America

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