THE STATE OF GEN Z® 2020: The Impact of COVID-19 and Gen Z Looking Ahead
Uncovering the Impact of the COVID-19 on Gen Z and How the Pandemic Has Changed the Generation's Views About their Future
Gen Z has come of age in the middle of the COVID-19 pandemic. This experience is significantly shaping their life experience and changing their views about the future. Gen Z has felt the weight of the pandemic as it has upended their education, challenged their work entry, and shifted their views toward the year and decades ahead. In this 2020 State of Gen Z® research study, we sought to uncover the hidden and unexpected impact of the COVID-19 pandemic on Generation Z (ages 13 to 24) at this formative time in their coming of age experience.
This research study specifically looks at how the COVID-19 pandemic impacts Gen Z and their views in key areas such as leadership and living with their parents to their own health and wellbeing. In addition, we explored how the pandemic has shaped Gen Z’s beliefs about their future careers, education, politics, and much more. The study features more than 50 Gen Z COVID-19 research discoveries.
This State of Gen Z® study included more than 1,000 members of Gen Z and compared them with 1,000 Millennials. The study has margin of error of +/-3.1. We believe this study is incredibly important as COVID-19 is the Generation Defining Moment for Gen Z.
Areas specifically explored in this Gen Z and COVID-19 research study, include:
• Gen Z’s confidence in leadership during COVID-19
• Gen Z’s attitude about living with their parents during COVID-19
• Gen Z’s digital trends during COVID-19
• Gen Z’s views on health and wellbeing during COVID-19
• Gen Z’s attitude toward education and career during COVID-19
• Gen Z’s beliefs about government, politics, and the media during COVID-19
• Gen Z’s perspective on the future
Below are just a few of the findings from our 2020 State of Gen Z® COVID-19 research study:
Since the start of the pandemic, 57% of Gen Z have the most confidence in healthcare workers and the least confidence in US government leaders (23%)
59% of Gen Z feel more dependent on their parents during the COVID-19 pandemic.
45% of Gen Z who currently live with their parents say they will likely continue to live with their parents longer than they originally planned most respect
63% of Gen Z report being more dependent on social media during the pandemic—this is significantly more than Millennials
71% of older Gen Z think healthcare should be free or low cost to everyone
There are many more exciting findings in this year’s State of Gen Z® COVID-19 research study. This research is only available from The Center for Generational Kinetics. Fill out the short form on this page to receive your free copy of the entire report.
“COVID-19 is a generational defining moment for Generation Z. The pandemic has impacted everything from their education and family relationships to their views about careers, college, living on their own, and attitudes toward government. Understanding the impact of COVID-19 is especially important as the impact will define and influence the generation for decades to come.”
—Denise Villa, PhD, CEO, CGK and co-author, Zconomy: How Gen Z Will Change the Future of Business—and What to Do About it
A Small Sample of the Study's Findings…
61% OF GEN Z
wear a mask when going out in public.
40% of Gen Z
are rethinking their career because of the pandemic.
33% OF GEN Z
say they’ll be worse off when the pandemic is over.
58% of Gen Z
believe the U.S. government should provide a universal basic income.
“The impact of COVID-19 on Gen Z cannot be overstated. This generation’s sense of normalcy was rapidly upended. Schools closed and then went to online learning. Job offers were rescinded. Parents were laid off. Mortality rates appeared on the news daily. As leaders, parents, and researchers, studying the impact of the pandemic on Gen Z reveals a generation deeply shaped by a profound and new sense of uncertainty, mortality, and changing relationship with government and institutions that are relied upon in times of great change, challenge, and stress.”
—Jason Dorsey, President, CGK, and co-author, Zconomy: How Gen Z Will Change the Future of Business—and What to Do About it
About the 2020 State of Gen Z® Annual Research Study
Each year, The Center for Generational Kinetics leads The State of Gen Z® Annual Research Study to dive deep into new and emerging trends, solutions, and insights as Gen Z emerges further into adulthood and gains more urgency and influence as consumers and employees.
This year’s annual Gen Z study uncovered so many exciting findings that we are releasing it as a series of three reports: Gen Z as Consumers, Influencers, and Trendsetters; Gen Z as Employees and Emerging Leaders; and Gen Z and the Impact of COVID-19 and Looking Ahead. The State of Gen Z® research study was conducted and designed by the PhD-led research team at The Center for Generational Kinetics.
To lead this research, The Center for Generational Kinetics (CGK) designed a custom Gen Z and Millennial study. The quantitative study was administered to 2,016 U.S. respondents ages 13-43, including 1,007 Gen Z (ages 13-24) and 1,009 Millennials (ages 24-43). The sample was weighted to the U.S. Census for age, region, gender, and ethnicity. The national study was conducted online from July 17, 2020, to July 27, 2020. Figures are statistically significant at the 95% confidence level. The margin of error is +/-3.1%.
Gen Z Research, Speaking and Consulting That Solves Challenges for Leaders
The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and inancial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.
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