Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Here’s Why Gen X is Not a Forgotten Financial Generation
With Gen X homeownership on the rise, financial professionals need to turn their attention to this often overlooked generation
Falling in the middle of the Boomer vs. Millennial debates is Gen X, the generation born between 1965 and 1976.
Recently, a screengrab from a CBS news story on Millennials and finances was trending on Twitter for leaving out Gen X entirely in their generational breakdown. Read More »
Gen X Might Be First Generation to Recover from Great Recession
As Boomers and Millennials still struggle from its affects, Gen X seems to have bested the Great Recession
While it might seem like the economy is on an upswing, there are still many financial pitfalls holding people back prosperity—or even stability.
For nearly every generation, especially Millennials, the affects of the Great Recession, in addition to the above challenges, are still deeply felt. However, one generation might have finally recovered from the shock: Generation X. Read More »
Is “Xennial” a Real Generation? The Truth about Microgenerations
Were you born between Gen X and Millennials? You’re actually a Cusper.
Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?
No! There is no Xennial microgeneration. Those born on the cusp where Gen X ends and Millennials begin are still a part of their respective generations—sorry Oregon Trail fans! Read More »
What Gen X Looks for in a Health Club
The generation after Baby Boomers looks for equipment rather than classes
Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.
According to the IHRSA 2017 Health Club Consumer Report, Gen Xers are more likely to join health clubs than any other demographic, even Millennials. Read More »
Gen X More Addicted to Social Media Than Millennials
The children of the 70’s find themselves on social channels more than Gen Y
A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!
A January 2017 Nielsen report showed that Americans age 35 to 49 were found to spend nearly an hour more per week on social media than Millennials. Read More »
Gen X May Be Unprepared to Take on Caregiver Role for Aging Parents
New data reveals how changing expectations in caregiving for aging parents is throwing Gen X for a loop
Generation X – the generation sandwiched between Baby Boomers and Millennials – are beginning to face a difficult milestone en masse.
Now, the role of caregiver encompasses everything from health support to financial settlement and the physical cleanout of a loved one’s home. Read More »
5 Things Moms Should Know About Their Gen Z Kids
Check out these surprising facts from our new national study on Gen Z
Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.
As any mom can see, Gen Z is going to be quite different from previous generations. Read More »
Moments That Shape a Generation
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
How to Determine Generational Birth Years
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »