Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Here’s Why Gen X is Not a Forgotten Financial Generation

With Gen X homeownership on the rise, financial professionals need to turn their attention to this often overlooked generation

Falling in the middle of the Boomer vs. Millennial debates is Gen X, the generation born between 1965 and 1976.

Here’s Why Gen X is Not a Forgotten Financial Generation

Recently, a screengrab from a CBS news story on Millennials and finances was trending on Twitter for leaving out Gen X entirely in their generational breakdown. Read More »

CATEGORIES: Generation X Generations

Gen X Might Be First Generation to Recover from Great Recession

As Boomers and Millennials still struggle from its affects, Gen X seems to have bested the Great Recession

While it might seem like the economy is on an upswing, there are still many financial pitfalls holding people back prosperity—or even stability.

Gen X Might Be First Generation to Recover from Great Recession

For nearly every generation, especially Millennials, the affects of the Great Recession, in addition to the above challenges, are still deeply felt. However, one generation might have finally recovered from the shock: Generation X. Read More »

CATEGORIES: Generation X Generations Selling & Marketing

Is “Xennial” a Real Generation? The Truth about Microgenerations

Were you born between Gen X and Millennials? You’re actually a Cusper.

Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?

What Gen X Looks for in a Health Club

The generation after Baby Boomers looks for equipment rather than classes

Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.

Gen X More Addicted to Social Media Than Millennials

The children of the 70’s find themselves on social channels more than Gen Y

A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!

Gen X May Be Unprepared to Take on Caregiver Role for Aging Parents

New data reveals how changing expectations in caregiving for aging parents is throwing Gen X for a loop

Generation X – the generation sandwiched between Baby Boomers and Millennials – are beginning to face a difficult milestone en masse.

5 Things Moms Should Know About Their Gen Z Kids

Check out these surprising facts from our new national study on Gen Z

Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.

Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

How to Determine Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.