Did you know: A recent study found that 41% of Gen Zers have turned to TikTok for financial advice and investment tips. But is this a good idea? And what does it mean for the future of finance and financial education? Read More »
CGK President Jason Dorsey On FOX Business Discussing Gen Z’s Impact on the Economy and How TikTok is Influencing Them
Personal finance is often not taught in today’s school system, so Gen Z is going where they naturally hang out and look for the information they need: TikTok.
Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform.
CGK President Jason Dorsey Sharing New, Actionable Insights with Thousands of Leaders Around the World!
With a 15-person film crew and everything from sound, lighting, and filmography to makeup and stage design, this virtual event had it all!
CGK President Jason Dorsey recently keynoted an exciting virtual event for thousands of leaders around the world and shared his experience with the CGK Team.
I love keynoting virtual events, but recently I had one that was so over the top exciting that I have to share it with you! Read More »
CGK President Jason Dorsey Speaking to Leaders Across Asia!
500 of them received copies of his new book, Zconomy!
CGK President Jason Dorsey recently spoke to leaders across Asia and shared his experience and learnings with the CGK team.
Growing up in rural Texas, I never dreamed I'd be presenting to leaders across Asia, let alone 500 of them reading a book I wrote as part of their business growth and innovation strategy. Read More »
NBC News Now Interview: Discussing Gen Z’s Major Life Changes Since COVID-19
CGK President Jason Dorsey Shared Our New Insights Into What We Believe The Future May Hold For This Exciting New Generation
Without question, the pandemic is the generation-defining event moment of Gen Z.
While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time. Read More »
Yahoo! Finance Interview With Jason Dorsey: Revealing The Best Cities For Gen Z Renters
CGK President Jason Dorsey Shared His Thinking—and Our Latest Research—on the Most Important Rental Trends Leaders Need to Know About Gen Z.
Remote work unlocks tremendous new opportunities for Gen Zers and where they choose to work and live.
Job opportunities, particularly those with remote-work options for Gen Z, have enabled younger workers to live in smaller cities or more cost-effective geographies and still work for remote employers willing to pay more than their local community via remote work. Read More »
Fox Business Interview with Jason Dorsey Talking Gen Z’s Post-Pandemic Financial Future—with a Surprise Guest!
CGK President Jason Dorsey shared with Fox Business our research-based predictions about Gen Z’s future after the pandemic
Our research team at The Center for Generational Kinetics has been closely studying the impact of the COVID-19 pandemic on Generation Z—and all generations.
In the live TV interview, Jason shared that for many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans. Read More »
Fox Business Interview Features CGK’s Newest Research Into Gen Z and the Future of Business
CGK President Jason Dorsey shared with Fox Business our surprising new research into Gen Z and the actions business leaders must take now
Jason was invited to be on national TV to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.
In the live TV interview, Jason shared how Gen Z is very different than previous generations and that the image many people have of Gen Z is not accurate. Read More »
TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
The 7 Key Insights You Need to Know Now to Connect with Gen Z
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
Zconomy Named a Top 10 Business Book of 2020 in Forbes
CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries
We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!
To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Read More »