Gen Z is reselling their holiday gifts. Jason Dorsey explains why.
The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.
Retailers can engage Gen Z and earn their trust by personalizing both products and the shopping experience. Read More »
Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.
As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.
For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z
Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.
Columbia Sportswear's SH/FT footwear is designed to fit the pavement-to-park lifestyle of emerging generations. Read More »
Remember the 3 G's to attract and keep Gen Z employees.
2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.
What does that mean for employers? It means to sign them, you’ve got to satisfy them. Read More »
Researching generations gives an interesting lens into how perceptions of financial security have changed over time.
Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.
However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »
We spoke with Fortune about what our research shows works with this fast-emerging generation
Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.
CGK’s co-founder and acclaimed Gen Z keynote speaker Jason Dorsey spoke to Fortune about the nuances of recruiting this new generation. Read More »