Communicating During a Crisis

CGK President Jason Dorsey wrote a featured guest post for Next Coast Ventures About How to Communicate During Challenging Times

For many entrepreneurs, the last month has been the most challenging time in their careers. Having to balance health concerns for everyone in their personal and professional vicinity, along with a crushing change in the economy, has pushed business leaders to the edge.

Communicating During a Crisis

But it’s also a time when employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? Read More »

CATEGORIES: Gen Z Generations Investing Media

Generation ‘C’? Predictions About the Pandemic’s Impact on Gen Z and the Next Generation

USA TODAY interviewed CGK President Jason Dorsey About What the Pandemic Means for the Youngest Generations

It is already clear that the coronavirus is profoundly impacting Gen Z.

Gen Z’s Experience During the Great Recession Will Guide Them in the Time of COVID-19

CGK President Jason Dorsey Joined Lawrence Jackson of NBC News to Discuss Gen Z and the impact of the coronavirus pandemic

In this time of economic, health, and mobility uncertainty, it is crucial to learn how people are coping with the COVID-19 pandemic.

COVID-19: “The 9/11 of Generation Z”

Generations Expert Jason Dorsey Shares with Axios What the Pandemic Means for Students and Those Just Entering the Workforce

Jason Dorsey, Co-founder and President of The Center for Generational Kinetics, told Axios in a recent article that, “COVID-19 is going to be the 9/11 of the Gen Z generation."

COVID-19 Will Define Gen Z and the Next Generation

Business Insider Interviews CGK President Jason Dorsey About the Post-Pandemic Generation

At The Center for Generational Kinetics, we are closely researching the impact of COVID-19 on Gen Z. We’re especially focused on how the pandemic will change the attitudes, behaviors, and expectations of this generation at their critical time in their emergence.

Gen Z and COVID-19: A Generational Defining Moment

An Update from CGK's CEO Denise Villa, Ph.D., and President Jason Dorsey

At CGK, we study the Generation Defining Moments that shape each generation, including Gen Z, Millennials, Gen X, and Baby Boomers.

Gen Z and COVID-19: A Generational Defining Moment

Based on our research, we believe the COVID-19 pandemic is the Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood. Read More »

CATEGORIES: Gen Z Generations Research

Gen Z is Already Embracing Home-Ownership

Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com

Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.

Zconomy Featured as One of 13 Exciting New Business Books for 2020

The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.

CGK featured on NPR Marketplace explaining Gen Z as consumers

A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.

Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.