70% of Gen Z believe they should start saving for retirement right now, while 45% of Millennials have not started saving for retirement. Read More »
Gen Z and Retirement? It turns out Gen Z are…savers. Watch CGK President Jason Dorsey’s Yahoo! Finance interview for very unexpected findings from our study
Majority of Gen Z in the US do not believe that Social Security will be able to financially provide for their retirement needs.
The combination of saving for retirement at an early age, seeking out employee benefits such as retirement matching, and a keen interest in being financially self-reliant are setting Gen Z up for a much more solid financial future later in life.
CGK President Jason Dorsey on BBC Debating if Gen Z is Actually “Weaker” Than Older Generations. His answer may surprise you.
Like every generation, Gen Z is coming of age with unique experiences, challenges, and events that are shaping their worldview.
Each generation brings something different to the world, making their own mark (intentionally or not), and paving the way for future generations.
Gen Z is coming of age facing a variety of challenges that other generations have not faced at the same life stage. Read More »
CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences
Meeting Gen Z where they are right now.
As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.
Smart leaders are paying very close attention to how Gen Z uses technology. Read More »
Crossing the Generational Divide: CGK President Jason Dorsey Has An In-Depth Q&A With MarketFacts
Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers?
As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment.
Today's leaders and organizations must recognize (and many do) that their workplace strategy cannot be one-size-fits-all anymore. Read More »
Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits
Gen Z is the first digitally native generation.
As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!
Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »
CGK President Jason Dorsey Shares Our Research on the Lasting Changes Ahead for Generation Z—aka Generation COVID
The effects of the pandemic will shape the rest of Gen Z’s lives.
It will be important to study how these new social norms, habits, and expectations shape the future of this important, vibrant, rapidly emerging generation.
Generation-defining moments are the events, experiences, and memories that shape how generations view the world around them and influence the decisions they go on to make. Read More »
CGK President Jason Dorsey Keynoting Vermeer Corporation’s North American Workforce Development Summit
Talented employees of every generation are looking for jobs, careers, and new opportunities—but often don’t know where to start.
If you’ve been on a walk, drive, or to pretty much any store lately, you’ve probably seen all the HELP WANTED signs. They seem to be in almost every storefront. The workforce shortage facing organizations in industries across the U.S. is urgent.
It is clear, based on our research, that there are specific actions that drive employment results now—from recruiting and engagement to innovation and retention. Read More »
CGK President Jason Dorsey’s First Time Keynoting in Athletic Wear!
"I was thrilled to deliver my first-ever keynote in athletic wear, including a bold red t-shirt!"
It was exciting to see their leaders so fired up about actions they can use right now to lead each generation of their team members.
CGK President Jason Dorsey recently had the opportunity to switch up his usual speaking attire for athletic wear—which was quite fitting given his passion for health and fitness. Read More »
CGK President Jason Dorsey Talking to CNBC About Gen Z’s Desire for Sustainability and the Rise of Greenwashing
Gen Z’s desire for sustainable products and businesses is robust and growing.
As companies recalibrate and adapt to fit Gen Z’s quest for sustainability and improving the planet, a new and overlooked but important reality has emerged: greenwashing.
One consumer trend Gen Z is not only driving but redefining is a deep expectation for sustainability from brands, retailers, merchants, supply chains, manufacturers, and all contact points in between (including payments!). Read More »
Speaking In-Person to More Than 700 Leaders from Across the U.S.
"The event was action-packed from beginning to end. I was so excited to be back on a stage!"
'During the in-person event I shared how to unlock the potential of every generation, separating generational myth from truth about Gen Z to Boomers."
"I was incredibly inspired to share my message about unlocking the potential of every generation with these amazing business owners and leaders from across the U.S.!!" Read More »