CGK President Jason Dorsey recently keynoted Kate Spade New York’s Consumer Day, a high-energy virtual event focused on understanding today’s evolving consumer, and especially Gen Z. Store leaders and consumer insights teams joined live from the brand’s New York City office in Hudson Yards.
This marked Jason’s second time speaking for the brand, and the engagement from the team was just as strong as before. The session centered on CGK’s latest research into Gen Z behaviors, expectations, and emerging trends.
A brand that stays close to its consumer
One thing stood out most: how intentional the Kate Spade team is about staying close to their customer. Their focus on serving Gen Z, and every generation, shows up clearly both in-store and across the brand experience.
During the keynote, Jason shared new discoveries around how Gen Z’s mindset is shifting, what’s driving their purchasing decisions, and where brands have the biggest opportunity to build trust and connection right now.
Engagement that went beyond the presentation
The conversation didn’t stop when the slides did. Store leaders brought thoughtful, practical questions about what they’re seeing firsthand and how to apply the insights in real time.
That kind of engagement is always a strong signal. It shows a team that isn’t just listening. They’re actively looking for ways to adapt, improve, and connect better with their customers.
Looking ahead
A big thank-you to the Kate Spade New York and Tapestry teams for the chance to partner again and for the work they’re doing to turn consumer insights into real-world impact. Their momentum is inspiring, and it will be exciting to watch how their focus on the consumer keeps shaping growth in the years ahead.
The brands that win Gen Z aren’t guessing at the next trend. They’re the ones who keep asking their customer what actually matters.
Q: What did Jason Dorsey speak about at Kate Spade’s Consumer Day?
A: CGK President Jason Dorsey shared CGK’s latest research on Gen Z, including how their mindset is shifting, what drives their purchasing decisions, and where brands have the biggest opportunity to build trust and connection right now.
Q: Was this Jason Dorsey’s first time speaking for Kate Spade?
A: No. This marked Jason’s second time speaking for the brand, and the engagement from the team was just as strong as before.
