He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. Read More »
CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.
The attendees were leaders and executives who run businesses in more than 80 countries around the world.
Brand new insights for employing the fastest growing generation in the workplace based on our national study
If you’re reading this, you probably—like us—employ or plan to employ Millennials, also known as Generation Y. This generation of almost 80 million people in the U.S. alone brings a new mindset, skill set and enthusiasm to today’s multigenerational workforce. The resulting generational differences in your workplace can be a challenge or an opportunity—depending entirely on how managers and leaders respond.
To give you the leading edge in the generational opportunity, we created a special report with the newest insights and how-to strategies that have been proven to work with Millennial employees. These are the top findings from... Read More »
Unexpected attributes of today’s fastest growing customer group
Millennials, also known as Generation Y, are the fastest growing group of customers in the marketplace today. Along with not carrying cash, this generation brings unexpected customer attributes that marketers and sales professionals need to know to win them now.
Here are three things you probably didn’t know about Millennials, but you should: 1) Millennials are not disloyal customers. Our review of client data across multiple industries and price points shows that Millennials are incredibly loyal customers once they choose to be loyal to a brand, company, or salesperson. The challenge is that Millennials are still “sampling” their purchase options at a later age. In fact, Millennials reach most life events later than previous generations: college graduation, first job, first marriage, and first child. If you hit these life milestones later, the purchasing decisions that follow the... Read More »
Do we call them Millennials, Gen Y or something else?
We are frequently asked, “What is the ‘correct’ name for Millennials?” Do we call them Millennials, Generation Y, Echo Boomers, or something else? The answer is: It depends on where you live.
In the United States, the more popular name is Millennials. In every other country, the more popular name is Generation Y. The key thing to know is that Millennials and Generation Y are different names for the exact same generation. This is the generation born after Generation X. Interestingly, if you ask Millennials if they are a member of the Millennial generation, many of them will say, “No way!” because they don’t feel that they are part of this generation. We see this self-identifying response stemming from two main reasons... Read More »