CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore. The attendees were leaders and executives who run businesses in more than 80 countries around the world. Wow!
He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. He crushed a number of Gen Z and Millennial myths—from them being tech savvy to the entitlement mindset—while building trust, excitement, and know-how with each generation in the room.
The complexities of presenting generational insights and specific marketing strategies in a way that was easy for the translators to translate—and geographically accurate for each global market—made this keynote the type of challenge Jason loves to tackle.
After his 90-minute keynote, Jason took questions live from the stage. The questions represented the frontline realities of running a global business that depends on each generation. The client has already requested Jason to keynote their next international event in Europe. Yes! We love this work!
As you know, we get fired up sharing CGK’s latest generational research, stories, solutions, and how-tos. We know that with the right data and practical approach we can unlock the potential of every generation around the world.
We’re especially grateful for all the hard work that went into producing such a high-profile event with so many languages, cultures, and generations in one room!
And a big thank you to each of you who have been on this journey with us—family, friends, supporters, and our team at CGK. You inspire us to keep breaking through the myths about Gen Z, Millennials, Gen X and Boomers to drive connection and innovation!
Want a new approach to bridging generations?
We lead national and international Gen Z, Millennial, and generational studies for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce to drive fast results.
Let us know how we can help you. Send us an email or give us a call and we’ll be happy to provide a little information for you to review.
Keep the conversation going. Follow CGK on Twitter @GenHQ and Jason Dorsey @JasonDorsey. We are passionate about sharing our latest generational discoveries!