Millennials and Gen Z have resurrected some surprising trends

A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!

Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.

Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.

Millennial spending power will rise amid massive wealth transfer

CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.

Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.

Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!

We discovered Millennials are splitting into two generations. Economically, that is.

At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.

CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore

CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.

The attendees were leaders and executives who run businesses in more than 80 countries around the world.

Millennial Student Debt is Hurting the US Housing Market

In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead

As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.

Millennial Student Debt is Hurting the US Housing Market

While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »

CATEGORIES: Millennials / Gen Y

Here’s Why Gen X is Not a Forgotten Financial Generation

With Gen X homeownership on the rise, financial professionals need to turn their attention to this often overlooked generation

Falling in the middle of the Boomer vs. Millennial debates is Gen X, the generation born between 1965 and 1976.

Here’s Why Gen X is Not a Forgotten Financial Generation

Recently, a screengrab from a CBS news story on Millennials and finances was trending on Twitter for leaving out Gen X entirely in their generational breakdown. Read More »

CATEGORIES: Generation X Generations

What are Generation Z’s Social Media Preferences?

Here is what we uncovered as part of our ongoing national quantitative Gen Z research

For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.

5 Quick Ways to Effectively Recruit Gen Z Employees

Our top tips for hiring the generation after Millennials

Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.