For them, it’s how they connect, learn, debate, date, express themselves, and so much more. Social media connects Gen Z to the world around them, but it also connects the world to Gen Z. Read More »
Here is what we uncovered as part of our ongoing national quantitative Gen Z research
For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.
Our top tips for hiring the generation after Millennials
Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.
Our latest research reveals some of the top ways you can recruit and retain Gen Z employees into your line of work, no matter the industry. Read More »
For brands looking to engage with Gen Z, Instagram and Snapchat are key
Our State of Gen Z 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.
For brands looking to get into the social media action but might not know where to start, look to influencers. Read More »
46% of Gen Z follow more than 10 online influencers
According to our national study, “The State of Gen Z 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).
Our research found that 73% of Gen Z follow at least one brand on social media and 52% are following three brands or more. Read More »
New study finds Gen Z phone usage outpaces previous generations
You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.
According to our new national study, titled “The State of Gen Z 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »
New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers
Our new national study titled “The State of Gen Z 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.
According to the study, Gen Z expects to interact with brands on social media and is doing so in greater numbers than Millennials. Read More »
As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level
In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.
This is a crucial move for financial institutions that want to ensure they will maintain their competitive edge in the years to come. Read More »
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power
Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.
How can you make your store and brand attractive to this generation? Read More »
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »