Why Financial Firms are Pivoting Towards Instagram
As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level
In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.
Will Gen Z Make Virtual Reality the Next Big Technology?
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
How to Make Gen Z Your Best Customer
Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power
Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.
How can you make your store and brand attractive to this generation? Read More »
Top 10 Ways Gen Z is Shaping the Future
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
How to Get Your Office Ready For Gen Z
Denise Villa, CEO, weighs in on what this generation is looking for at work
Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.
Gen Z came of age during the Great Recession, terror threats, school shootings, and they’ve never known a world without smartphones and social media. Read More »
How Obsessed is Gen Z with Mobile Technology?
So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z research study
Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.
In fact, we found in our 2018 State of Gen Z study that 95% have a smartphone. And, 25% had a smartphone before the age of 10! Being connected 24/7 is their norm. Read More »
Gen Z Uses Banks Differently
Here’s how this young generation sees banking, and what this could mean for the future of big banks
Gen Z may be the first generation to never step foot inside a bank.
With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »
3 Things Employers Need to Know About Gen Z
Here’s what you need to know about this up-and-coming generation before they step foot in your workplace
Gen Z is entering the workforce, and they have their own way of doing things.
Far from a continuation of Millennials, Gen Z is already shaping up to be a practical, financially-savvy, technology-driven generation. Read More »
5 FAQs about The Center’s Zconomy™ Services
Now is the time to prepare your organization and leadership for the emergence of Gen Z as consumers, employees, and trendsetters
The Center for Generational Kinetics is incredibly excited about the response to our Zconomy™ services and solutions.
We are passionate about applying our unique Gen Z behavioral research, consulting lens, strategic approach to solve client challenges. Read More »
4 Hallmark Gen Z Characteristics
Jason Dorsey explains the specific ways Gen Z is different from Millennials
Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.
Plus, they hold an astronomical amount of spending power. But don’t mistake them for the next wave of Millennials. Read More »