CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore

CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.

The attendees were leaders and executives who run businesses in more than 80 countries around the world.

What are Generation Z’s Social Media Preferences?

Here is what we uncovered as part of our ongoing national quantitative Gen Z research

For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.

5 Quick Ways to Effectively Recruit Gen Z Employees

Our top tips for hiring the generation after Millennials

Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.

How to Engage with Gen Z on Social Media

For brands looking to engage with Gen Z, Instagram and Snapchat are key

Our State of Gen Z™ 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.

Gen Z Creates Digital Celebrities

46% of Gen Z follow more than 10 online influencers

According to our national study, “The State of Gen Z™ 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).

Gen Z’s Tech Dependence Surpasses Millennials

New study finds Gen Z phone usage outpaces previous generations

You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.

Gen Z’s Tech Dependence Surpasses Millennials

According to our new national study, titled “The State of Gen Z™ 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »

CATEGORIES: iGen / Gen Z Research Findings

“The State of Gen Z™ 2018” Research Findings

New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers

Our new national study titled “The State of Gen Z™ 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.

Why Financial Firms are Pivoting Towards Instagram

As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level

In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

How to Make Gen Z Your Best Customer

Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power

Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.