How to Engage with Gen Z on Social Media

For brands looking to engage with Gen Z, Instagram and Snapchat are key

Our State of Gen Z 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.

Gen Z Creates Digital Celebrities

46% of Gen Z follow more than 10 online influencers

According to our national study, “The State of Gen Z 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).

Gen Z’s Tech Dependence Surpasses Millennials

New study finds Gen Z phone usage outpaces previous generations

You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.

Gen Z’s Tech Dependence Surpasses Millennials

According to our new national study, titled “The State of Gen Z 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »

CATEGORIES: iGen / Gen Z Research Findings

“The State of Gen Z 2018” Research Findings

New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers

Our new national study titled “The State of Gen Z 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.

Why Financial Firms are Pivoting Towards Instagram

As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level

In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

How to Make Gen Z Your Best Customer

Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power

Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.

Top 10 Ways Gen Z is Shaping the Future

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

How to Get Your Office Ready For Gen Z

Denise Villa, CEO, weighs in on what this generation is looking for at work

Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.

How Obsessed is Gen Z with Mobile Technology?

So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z research study

Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.