We are thrilled that The Daily Herald picked up our story -- originally published by the Washington Post -- about our original Gen Z research. Read More »
The Center's original research on Gen Z was picked up by the Daily Herald!
Gen Z presents challenges to every aspect of society, from retail and technology to politics and the economy. Here's what you need to know about them.
The Center’s groundbreaking research with teens and tweens—aka Gen Z—becomes a feature story in The Washington Post
“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish.
The Washington Post was on hand to observe the interviews and the frontline research process. Read More »
"A new national study we conducted with Global Cash Card found that out of the 53 million Millennials that are considered employed, about five million do not have a checking account," writes Jason Dorsey, in his Banking.com article.
In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.
While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.
“Millennials are up for grabs, we have the least established loyalty, and we’re trendsetters," said Dorsey. Read More »
Our certified speaker, Alicia, helps spread the Millennial message at the Rotary Club in Philadelphia
We are delighted that the Philadelphia Inquirer has written about our center-certified speaker, Alicia Rainwater!
Alicia recently spoke to the historical 105-year-old Rotary Club of Philadelphia about tapping into the power of every generation. Read More »
In conversation with Into Tomorrow's Dave Graveline, Dorsey shares some shocking insights from The Center's groundbreaking study
Jason Dorsey and The Center for Generational Kinetics was featured on Into Tomorrow with Dave Graveline to talk about the surprising findings from our landmark study on iGen, the generation after Millennials.
"There's a subtle shift between how Millennials and iGen interact with technology, but a fundamental one," explains Dorsey. In fact, according to the results from The Center's study, iGen, more than any other generation, thinks that social media has a direct affect on their self worth AND how people see them. Read More »
Millennials are veering into two separate paths, which will have a major impact on the next generation, iGen. In his dynamic TEDxHouston talk, Jason Dorsey reveals new insights about this phenomenon.
We all know how particular the Millennial generation can be. This generation of 79.8 million Americans is primed to outspend Baby Boomers in 2017. They’re already shaking up many industries and changing the way people think about life stages. But it seems as if the strongest opinions Millennials have is—surprise, surprise—about themselves.
According to a recent study conducted by the Pew Research Center, most Millennials do not identify themselves with the term “Millennial"... Read More »
“What Do We Know About the Generation After Millennials?” Jason Dorsey’s Standing Ovation Talk at TEDx Houston
In his groundbreaking TEDx talk, Jason Dorsey reveals shocking insights about iGen, also known as Generation Z, that every marketer, employer and parent needs to know—which is why his talk received a rousing standing ovation.
iGen, also known as Gen Z or Centennials, is the fast emerging generation on the heels of Millennials. This large, diverse, hyper-connected generation is very different from Millennials, Generation X and Baby Boomers. In fact, iGen thinks Millennials are old.
In delivering the TEDx talk, Jason confronted some of the biggest generational myths head on and shared provocative findings directly from his work... Read More »
Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.
Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.
If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »
This generation is buying differently from Gen X and Boomers
The Center for Generational Kinetics’ and our Millennial generation researcher, Jason Dorsey, was recently featured in a MarketWatch article noting the emerging purchasing trends of Millennials (also known as Gen Y). Although there has certainly been an economic shift toward younger people’s renting rather than owning (and there’s almost nothing missing from the list – clothing, shoes, gardens, accessories), three consumer trends demonstrate that the concept of ownership is still alive and well, even among Millennials.
Here are three quick takeaways on Millennials as consumers... Read More »