What to Expect When Gen Z Enters the Housing Market

Jason Dorsey shares insights on what Gen Z will look for when buying a home.

The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.

How Gen Z Entrepreneurs Use Social Media to Succeed

For the youngest generation, social media a major vehicle for success

While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.

How Gen Z Entrepreneurs Use Social Media to Succeed

Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »

CATEGORIES: iGen / Gen Z Selling & Marketing

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

How to Easily Engage Gen Z Employees in the Workplace

Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!

Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.

Gen Z Experiences Prom through a Smartphone Lens

Gen Z won’t pull away from their smartphones—even during prom!

It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!

Gen Z Experiences Prom through a Smartphone Lens

According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »

CATEGORIES: iGen / Gen Z

What Does Gen Z Value in the Workplace?

With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations

With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.

What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!

Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials

We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.

How Does Gen Z Actually Use YouTube?

Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube

Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.

5 Ways to Make Your Company Gen Z Friendly

Is your organization an employer for young, talented workers entering the labor force?

By 2020, Gen Z, the generation after Millennials, will comprise 20% of the American workforce. And in the next few years, nearly 61 million Gen Zers will be searching for jobs.

5 Ways to Make Your Company Gen Z Friendly

Here are five tips we pulled together from Human Resource Executive to help ensure Gen Z applies to and thrives in your company. Read More »

CATEGORIES: iGen / Gen Z

Jason Dorsey Shares Insights on Gen Z with Forbes Africa

Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe

Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.