Exciting New CGK Research Studies – Now Available Online

Access our latest generational research discoveries from studies led during the COVID-19 pandemic

At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.

#1 New Release on Amazon: Zconomy!

CGK’s New Book About Gen Z is a National Bestseller

The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.

Virtual Events: Top Five Frontline Insights for Delivering a Dynamic Virtual Presentation

How to Lead Virtual Events That Deliver Engaging Results

Delivering fantastic virtual events is critical for leaders, meeting planners, event sponsors, marketers, and participants.

Virtual Events: Top Five Frontline Insights for Delivering a Dynamic Virtual Presentation

Now, as every industry, organization, and company is feeling the impact of the COVID-19 pandemic, virtual events have moved from a luxury to a necessity. The urgency for delivering excellent virtual events will only grow as leaders continue to adapt and strive to engage all stakeholders across geographies. Read More »

CATEGORIES: Generations Speaking Workplace & Leadership

61 million Gen Z will soon enter the workforce and bring big changes with them

Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.

As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.

61 million Gen Z will soon enter the workforce and bring big changes with them

For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »

CATEGORIES: Gen Z Workplace & Leadership

Think Millennials are “out to lunch”? Think again.

CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.

A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.

Want Gen Z talent? Compete through culture.

Remember the 3 G's to attract and keep Gen Z employees.

2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.

4 Strategies for Recruiting Gen Z Employees

We spoke with Fortune about what our research shows works with this fast-emerging generation

Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.

Top 5 ways to make your meeting or conference a hit with Millennials and Gen Z

CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.

At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.

5 Quick Ways to Effectively Recruit Gen Z Employees

Our top tips for hiring the generation after Millennials

Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.

Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials

Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs

Today’s job landscape looks a lot different now than it did twenty years ago.