When the pandemic began, CGK saw the generational aspect of the pandemic unfolding and immediately started work on new studies to uncover the impact of the pandemic on each generation. Read More »
Access our latest generational research discoveries from studies led during the COVID-19 pandemic
At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.
CGK’s New Book About Gen Z is a National Bestseller
The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
How to Lead Virtual Events That Deliver Engaging Results
Delivering fantastic virtual events is critical for leaders, meeting planners, event sponsors, marketers, and participants.
Now, as every industry, organization, and company is feeling the impact of the COVID-19 pandemic, virtual events have moved from a luxury to a necessity. The urgency for delivering excellent virtual events will only grow as leaders continue to adapt and strive to engage all stakeholders across geographies. Read More »
Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.
As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.
For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »
CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.
A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.
Why? They’re concerned their coworkers will think they're not working hard enough. Sadly, their concerns are warranted. Read More »
Remember the 3 G's to attract and keep Gen Z employees.
2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.
What does that mean for employers? It means to sign them, you’ve got to satisfy them. Read More »
We spoke with Fortune about what our research shows works with this fast-emerging generation
Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.
CGK’s co-founder and acclaimed Gen Z keynote speaker Jason Dorsey spoke to Fortune about the nuances of recruiting this new generation. Read More »
CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.
At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.
Learn how to involve, interact, introduce, intrigue, and inspire to create a better meeting or conference experience for Millennials and Gen Z. Read More »
Our top tips for hiring the generation after Millennials
Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.
Our latest research reveals some of the top ways you can recruit and retain Gen Z employees into your line of work, no matter the industry. Read More »
Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs
Today’s job landscape looks a lot different now than it did twenty years ago.
The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. Read More »