Everyone tends to see Generation Z as the "younger sibling" of Millennials. So wouldn't these two groups think about money in the same way? Apparently not! Read More »
Gen Z vs Millennials: How Do They Think Differently About Money?
Research shows that Gen Z thinks much differently about money than Millennials
A new national from The Center for Generational Kinetics reveals that Gen Z thinks very differently from Millennials when it comes to money.
Gen Z Goes to YouTube for Product Reviews
YouTube is the #1 Place Gen Z Goes for Product Reviews
One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.
With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it's vital to get your product into the hands of people who want to talk about it online Read More »
New Study Shows That Artificial Intelligence Will Take Over Millennial Jobs
AI is coming for jobs, especially those of Millennials
Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.
Jason Dorsey, president and co-founder of The Center for Generational Kinetics, explains why this phenomenon is happening. Read More »
What is a Generation?
Defining a Cohort
Nowadays, terms like 'Baby Boomers,' ‘Gen X,’ 'Millennials,' and 'Gen Z' have become household words.
Here are a few of the factors that determine how a generational cohort is formed. Read More »
Jason Dorsey Debunks Millennial Myths at the 2017 National Restaurant Association Show
Keynote on how Millennial consumers influence restaurants and foodservice
Millennial expert and researcher Jason Dorsey headlines the Signature event series.
His provocative keynote focused on debunking Millennial myths. Read More »
Millennials are the driving force behind the better-for-you snack category
New research identifies the latest snacking trends and motivations
Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.
Whether a snack is sold in a grocery chain, a specialty food retailer, or delivered right to the front doorstep, millennials are definitely creating a whole new market when it comes to better-for-you snack options. Read More »
5 Questions with Alicia Rainwater, CGK Certified Speaker
Get to know our dynamic certified speaker!
This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!
Jason Dorsey on the traits of Gen Z for Comstock’s Magazine
The next generation is both pragmatic and tech-savvy
In a recent interview with Comstock’s Magazine, Gen Z Expert and researcher Jason Dorsey highlighted how technology has groomed the youngest generation in ways we’ve never seen before.
“For the first time in history, the youngest generation is driving behavior of the older generations. The 15-year-old is doing something before the 50-year-old,” says Dorsey. Read More »
We raised $20,000 in scholarships for Gen Z!
Scholarship funds will go directly to students and their education provider
I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money
What makes this extra special for me personally, is that I raised 4x more in scholarship money than I actually earned when I was in college! Read More »
21st-Century Marketers Struggle with Things Millennials Aren’t Buying
The non-conformity of Millennial consumers challenges retail
The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.
Marketers can attract Millennials by responding to their core values, realizing that the shopping priorities of their parents don’t apply to this group. Read More »