Gen Z lives and breathes the digital world. Social media, information saturation, and rapid advances in physical technology have assimilated into the Gen Z psyche in a fundamentally unique way. Read More »
Gen Z and tech dependency: How the youngest generation interacts differently with the digital world
Leaders have a unique opportunity to understand, adapt, and leverage Gen Z’s tech dependency in ways that benefit both Gen Z and the companies that employ and sell to them.
Gen Z are true digital natives.
Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility
CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.
It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?
Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »
Defensible Difference™ Solutions for Your Business
Customized services to help you stand out in any marketplace
The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.
Our unique approach applies our Defensible Difference™ speaking, consulting, research, and solutions to your complicated challenges. Read More »
2018 – 8 of our favorite highlights you made possible
Our team voted on our Top 8 Moments from 2018
To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.
On behalf of the entire research, speaking, and consulting team at The Center for Generational Kinetics, thank YOU for being a part of our journey. We are grateful for you. Read More »
Top 10 Gen Z Statistics from 2018
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
4 Hallmark Gen Z Characteristics
Jason Dorsey explains the specific ways Gen Z is different from Millennials
Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.
Plus, they hold an astronomical amount of spending power. But don’t mistake them for the next wave of Millennials. Read More »
5 Ways Gen Z Uses Social Media That Will Surprise You
Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
Gen Z’s Curious Spending Habits
Here’s what they like to spend on now…and what they want to buy later
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
How is Generations Research Different from Market Research?
The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research
As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.
What exactly is generations research? How is it different from traditional market research? What extra value does your focus on generations add? Read More »
What it Really Means When Millennials “Kill” an Industry
Jason Dorsey sheds light on how certain industries fail to adapt to changing needs
It seems there’s a new headline every day about Millennials “killing” a different industry.
According to some hyperbolic articles, Millennials are to blame for the demise of marriage, doorbells, napkins and even breakfast cereal. But what’s really going on? Read More »