Gen Z and tech dependency: How the youngest generation interacts differently with the digital world

Leaders have a unique opportunity to understand, adapt, and leverage Gen Z’s tech dependency in ways that benefit both Gen Z and the companies that employ and sell to them.

Gen Z are true digital natives.

Gen Z and tech dependency: How the youngest generation interacts differently with the digital world

Gen Z lives and breathes the digital world. Social media, information saturation, and rapid advances in physical technology have assimilated into the Gen Z psyche in a fundamentally unique way. Read More »

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Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.

It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »

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Defensible Difference™ Solutions for Your Business

Customized services to help you stand out in any marketplace

The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.

2018 – 8 of our favorite highlights you made possible

Our team voted on our Top 8 Moments from 2018

To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.

Top 10 Gen Z Statistics from 2018

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

4 Hallmark Gen Z Characteristics

Jason Dorsey explains the specific ways Gen Z is different from Millennials

Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.

5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What it Really Means When Millennials “Kill” an Industry

Jason Dorsey sheds light on how certain industries fail to adapt to changing needs

It seems there’s a new headline every day about Millennials “killing” a different industry.