Should workplace and marketplace leaders be paying attention?
Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »
Gen Z are true digital natives.
Gen Z lives and breathes the digital world. Social media, information saturation, and rapid advances in physical technology have assimilated into the Gen Z psyche in a fundamentally unique way. Read More »
It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?
Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »
The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.
Our unique approach applies our Defensible Difference™ speaking, consulting, research, and solutions to your complicated challenges. Read More »
To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.
On behalf of the entire research, speaking, and consulting team at The Center for Generational Kinetics, thank YOU for being a part of our journey. We are grateful for you. Read More »
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.
Plus, they hold an astronomical amount of spending power. But don’t mistake them for the next wave of Millennials. Read More »
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.
What exactly is generations research? How is it different from traditional market research? What extra value does your focus on generations add? Read More »
