2018 – 8 of our favorite highlights you made possible

Our team voted on our Top 8 Moments from 2018

To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.

Top 10 Gen Z Statistics from 2018

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

4 Hallmark Gen Z Characteristics

Jason Dorsey explains the specific ways Gen Z is different from Millennials

Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.

5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What it Really Means When Millennials “Kill” an Industry

Jason Dorsey sheds light on how certain industries fail to adapt to changing needs

It seems there’s a new headline every day about Millennials “killing” a different industry.

Jason Dorsey Shares Insights on Gen Z with Forbes Africa

Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe

Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.

Millennials Understand Money Better Than You Think

Jason Dorsey weighs in on how Millennials may have more financial knowledge than even Baby Boomers.

A new survey shows that when it comes to money and finances, Millennials might have a better handle on things than their parents’ generation.

Millennials Understand Money Better Than You Think

A recent poll conducted by the Bank of America found that Millennials outscored Baby Boomers in almost every aspect of personal finance. Read More »

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Is “Xennial” a Real Generation? The Truth about Microgenerations

Were you born between Gen X and Millennials? You’re actually a Cusper.

Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?