They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
A small percentage of people stick to writing checks, despite its seemingly inconvenient nature.
Check-writing may be dying, but it isn’t dead yet, according to the Wall Street Journal. More "old school" that paying with cash, a small percentage of consumers still clings to their checkbook.
Even though paying bills with checks might not be a totally foreign concept for Millennials, since many of them write check after check for their student loan payments, they would never even consider carrying around a checkbook for everyday purchases. Read More »
How can marketers get through to a generation who is used to skipping ads?
With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.
According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »
The generation after Millennials is tied to their smartphones. But is that a bad thing?
Naturally, if you’ve never known a world without information and communication at your fingertips via the internet and smartphones, you’re going to have a whole different outlook than any other generation in history.
For Gen Z, “the age at which you get your first smartphone is more important than the age at which you get your driver’s license,” said Jason Dorsey. Read More »
What the shockingly young demographics for one music app means for the future of mobile apps for all generations
Lately, it seems as if playgrounds may have better foresight about technological trends than the latest press releases.
This is especially true when it comes to smartphone apps, where the most popular apps, such as Instagram and Snapchat, skew young at first but then trickle up to older generations. Read More »
Jason Dorsey reveals the truth about Millennials and technology in the workplace.
Think your newest Millennial hire is going to be the one to help you out with your technology woes around the office? Think again.
Even though Millennials have been heralded the "digital native" generation and are rumored to be technologically proficient, new findings show that Millennials may not be as savvy as they seem. Read More »
Here's what Millennials think about retirement, spending, and daily finances.
Let’s face it: we all knew that the generation who came of age during the rise of emails, texting, and cell phones would use money differently, but it wasn’t until now that we knew just how different it would be.
It’s nearly impossible to paint all Millennials with the same brush when it comes to finances, but there are some broad truths that span across the entire generation. Read More »