How Gen Z Entrepreneurs Use Social Media to Succeed

For the youngest generation, social media a major vehicle for success

While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.

How Gen Z Entrepreneurs Use Social Media to Succeed

Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »

CATEGORIES: iGen / Gen Z Selling & Marketing

Do Millennials Prefer Mobile Apps or Websites?

Pros and cons of websites versus mobile apps for Millennial customers

Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

Will Millennials Ever Climb Out of the Great Recession Rut?

New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground

It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?

Will Millennials Ever Climb Out of the Great Recession Rut?

A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

How Millennials Waiting to Have Kids is Affecting Big Brands

Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm

As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.

How Millennials Waiting to Have Kids is Affecting Big Brands

According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What it Really Means When Millennials “Kill” an Industry

Jason Dorsey sheds light on how certain industries fail to adapt to changing needs

It seems there’s a new headline every day about Millennials “killing” a different industry.

Diaper Companies Suffer as Millennials Wait to Have Kids

What can this industry do to stay afloat? Jason Dorsey weighs in.

Millennials’ decision to have kids later in life is sending shockwaves through the diaper industry.

The Rude Awakening for Millennial Investors

Many Millennials might not be prepared for the realities of the stock market

With several recent years of sustained stock market growth, some Millennials have ventured into investing.

The Rude Awakening for Millennial Investors

Rather than turn to professional advisers, who tend to handle much larger amounts than most young people have to invest, many Millennials use ‘robo-advisers’ that offer low-cost, auto-piloted portfolio management. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

What Gen X Looks for in a Health Club

The generation after Baby Boomers looks for equipment rather than classes

Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.