Whether a snack is sold in a grocery chain, a specialty food retailer, or delivered right to the front doorstep, millennials are definitely creating a whole new market when it comes to better-for-you snack options. Read More »
Millennials are the driving force behind the better-for-you snack category
New research identifies the latest snacking trends and motivations
Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.
21st-Century Marketers Struggle with Things Millennials Aren’t Buying
The non-conformity of Millennial consumers challenges retail
The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.
Marketers can attract Millennials by responding to their core values, realizing that the shopping priorities of their parents don’t apply to this group. Read More »
Jason Dorsey details newest youth communication craze in Fox Interview
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR
The mobile generation is choosing to stay put
Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.
This is a stage of life foreign to many previous generations. It is a stage where a person craves the freedoms of adulthood, and yet is not equipped to handle the responsibilities that come with it. Read More »
The Center’s Gen Z Research Featured on Inc.com!
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »
Here’s the App Taking the Playground by Storm
What the shockingly young demographics for one music app means for the future of mobile apps for all generations
Lately, it seems as if playgrounds may have better foresight about technological trends than the latest press releases.
This is especially true when it comes to smartphone apps, where the most popular apps, such as Instagram and Snapchat, skew young at first but then trickle up to older generations. Read More »
Watch Out, Millennials: Don’t Fall for that Scam
Jason Dorsey shares insight on why Millennials -- not older generations -- are more likely to be victims of scams.
When we hear about internet scams, we typically think about elderly victims, tricked into wiring money through an email con or clicking on a fraudulent link. However, according to shocking new research by the Better Business Bureau, most victims of scams are much younger than that.
We Made the Inc. 5000 List!
We’ve reached an exciting milestone in our journey, but our work is just beginning
This is such an exciting day for all of us at The Center for Generational Kinetics! We are thrilled to have made the Inc. 5000 list of America’s fastest growing companies.
Our team has worked hard over the past five years to go from a vision (and one room office) to an entire office building with 16 employees and over 150 clients each year! Read More »
Millennials and Moving: Here’s How One Company Figured it Out
Inspired by Jason Dorsey's presentation, one New York-based moving company changed their business model to be more Millennial-friendly.
While it may be true that a huge percentage of Millennials are living with their parents, another part of the generation is making moves.
One New York moving company has taken up the challenge. After hearing a presentation by Jason Dorsey, Molloy Bros. decided to re-vamp their model in order to appeal to Millennials on the move. Read More »
Gen Z’s Biggest Nightmare: Their Parents on Snapchat
With older generations flocking to Snapchat, the messaging app might need to look for ways to stay relevant with their original userbase.
Don't blink: before you know it, your favorite hip, of-the-moment app you're using to message your friends is about to make its way into the wrong hands -- your parents!
Snapchat is "rapidly growing its user base among older Millennials and those 35 years and older." Read More »