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The Center’s Gen Z Research Is Featured in an International College Textbook

Exciting news about The Center’s new Gen Z National Study

We are excited to announce that The Center’s for Generational Kinetics’ latest national study on Generation  Z, the generation after Millennials, is being featured in a college textbook. We’re dedicated to uncovering real data to separate fact from fiction when it comes to generations. This is particularly important as Gen Z, also known as iGen, emerges and enters adulthood.

“The research team at The Center is thrilled and honored to be included in the textbook and to be viewed as primary source material for understanding Generation Z,” said Dr. Denise Villa, CEO, at The Center for Generational Kinetics

The textbook is for audiences outside the U.S., giving The Center’s team added excitement as they are leading studies on 5 countries around the world. It’s inspiring for The Center that their journey has led them to inform, reach, and influence people around the world.


This is a great achievement for The Center and takes the organization a great step closer on their mission to unlock the power of every generation.

At The Center for Generational Kinetics, we separate fact from fiction when it comes to Millennial, Gen Z and generations through original research and strategy.

Contact us today to see how we can help you solve generational challenges with customers and employees. 

Click here to check out the findings from our 2017 national Study on Gen Z! 

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