If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
CGK President Jason Dorsey Shared with Business Insider What Our Research Reveals About the Growing Millennial Generational Divide
CGK generational researcher and author of Zconomy Jason Dorsey shared with Hillary Hoffower of Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials and the growing Millennial generational divide.
This generation is not one homogenous generation but rather a very diverse generation that, in some ways, is splitting into two generations. Read More »
CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries
We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!
To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Read More »
CGK co-founders get high-profile recognition for Zconomy and groundbreaking Gen Z research
CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.
The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »
Access our latest generational research discoveries from studies led during the COVID-19 pandemic
At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.
When the pandemic began, CGK saw the generational aspect of the pandemic unfolding and immediately started work on new studies to uncover the impact of the pandemic on each generation. Read More »
CGK President Jason Dorsey Shares His Experience Keynoting an In-Person Event for the First Time Since March 2020
Acclaimed Generational Speaker Jason Dorsey recently spoke at his first in-person, hybrid event since March.
He shared his experience and learnings with the CGK team, and we’d love to share them with you. Read More »
CGK’s New Book About Gen Z is a National Bestseller
The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
After 3,000 keynote presentations around the world, Jason receives the industry’s highest honor
The team at CGK is excited to announce that our President and Co-founder, Jason Dorsey, was inducted into the Speaker Hall of Fame!
This is the most significant honor given in the professional speaking industry and a testament to the unique insights, speaking talent, and results he has delivered for clients around the world. Read More »
CGK President Jason Dorsey Has Delivered Virtual Presentations to More Than 100,000 Leaders in over 100 Countries
As President of CGK, Jason combines our extensive generational research, unique insights, and practical solutions with his trademark interactive presentation style.
Every week, he’s delivering interactive virtual keynotes, VIP virtual roundtables, and high-energy webinars for leaders around the world. Read More »