How to Engage with Gen Z on Social Media

For brands looking to engage with Gen Z, Instagram and Snapchat are key

Our State of Gen Z 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.

Millennials Lead in High-End Pet Food Spending

With many Millennials putting off having children, they are spending premiums on their pets

Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods.

Gen Z Creates Digital Celebrities

46% of Gen Z follow more than 10 online influencers

According to our national study, “The State of Gen Z 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).

What To Do When Your Boss Is A Millennial

As Millennials begin to assume leadership roles, Jason Dorsey weighs in on what you need to know

Watch out Baby Boomers and Gen X: Millennials are no longer the new kids in the workplace

What Sears’ Closing Means To Millennials & Gen Z

Generational expert Jason Dorsey explains while it may incite nostalgia for some, younger generations won’t blink an eye at disappearing department stores

The rise of online shopping proved that not every business is suited for modern consumers.

Gen Z’s Tech Dependence Surpasses Millennials

New study finds Gen Z phone usage outpaces previous generations

You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.

Gen Z’s Tech Dependence Surpasses Millennials

According to our new national study, titled “The State of Gen Z 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »

CATEGORIES: iGen / Gen Z Research Findings

“The State of Gen Z 2018” Research Findings

New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers

Our new national study titled “The State of Gen Z 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.

Why Financial Firms are Pivoting Towards Instagram

As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level

In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

How to Make Gen Z Your Best Customer

Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power

Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.