TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect

S&P Global Feature Story with CGK President Jason Dorsey

CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.

TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect

If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »

CATEGORIES: Gen Z Media Research Findings

The 7 Key Insights You Need to Know Now to Connect with Gen Z

Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch

In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.

The 7 Key Insights You Need to Know Now to Connect with Gen Z

From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »

CATEGORIES: Gen Z Media Research Findings

CGK’s Discovery that Millennials are Splitting into Two Generations is Featured in Business Insider

CGK President Jason Dorsey Shared with Business Insider What Our Research Reveals About the Growing Millennial Generational Divide

CGK generational researcher and author of Zconomy Jason Dorsey shared with Hillary Hoffower of Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials and the growing Millennial generational divide.

Zconomy Named a Top 10 Business Book of 2020 in Forbes

CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries

We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!

CGK’s Co-Founders and new Zconomy book featured in a 6-page story in Texas CEO Magazine

CGK co-founders get high-profile recognition for Zconomy and groundbreaking Gen Z research

CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.

CGK’s Co-Founders and new Zconomy book featured in a 6-page story in Texas CEO Magazine

The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »

CATEGORIES: Gen Z Generations Media Zconomy

Exciting New CGK Research Studies – Now Available Online

Access our latest generational research discoveries from studies led during the COVID-19 pandemic

At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.

After Six Months of Only Virtual Events, In-Person Presentations Are Finally Returning

CGK President Jason Dorsey Shares His Experience Keynoting an In-Person Event for the First Time Since March 2020

Acclaimed Generational Speaker Jason Dorsey recently spoke at his first in-person, hybrid event since March.

#1 New Release on Amazon: Zconomy!

CGK’s New Book About Gen Z is a National Bestseller

The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.

CGK President Jason Dorsey Inducted into the Speaker Hall of Fame!

After 3,000 keynote presentations around the world, Jason receives the industry’s highest honor

The team at CGK is excited to announce that our President and Co-founder, Jason Dorsey, was inducted into the Speaker Hall of Fame!

CGK President Jason Dorsey Inducted into the Speaker Hall of Fame!

This is the most significant honor given in the professional speaking industry and a testament to the unique insights, speaking talent, and results he has delivered for clients around the world. Read More »

CATEGORIES: Favorites Generations Speaking

Make your Next Virtual Meeting, Conference, or Online Event a Resounding Success!

CGK President Jason Dorsey Has Delivered Virtual Presentations to More Than 100,000 Leaders in over 100 Countries

As President of CGK, Jason combines our extensive generational research, unique insights, and practical solutions with his trademark interactive presentation style.