Working with clients such as Supportworks is what fuels us to keep pushing for new discoveries, solutions, and tools to bridge generations. Read More »
You Might Be Wondering: Does Our Speaking and Research Drive Results? Video Proof: Repeat Client Shares Their Experience Solving Generational Challenges
We are thrilled to share this video and quick case study overview from a great company.
We are so inspired by what Supportworks is all about (and why they are a repeat best places to work award winner) and how their own family-led business continues to grow and evolve in the service of others.
Gen Z and Retirement? It turns out Gen Z are…savers. Watch CGK President Jason Dorsey’s Yahoo! Finance interview for very unexpected findings from our study
Majority of Gen Z in the US do not believe that Social Security will be able to financially provide for their retirement needs.
The combination of saving for retirement at an early age, seeking out employee benefits such as retirement matching, and a keen interest in being financially self-reliant are setting Gen Z up for a much more solid financial future later in life.
70% of Gen Z believe they should start saving for retirement right now, while 45% of Millennials have not started saving for retirement. Read More »
CGK President Jason Dorsey on BBC Debating if Gen Z is Actually “Weaker” Than Older Generations. His answer may surprise you.
Like every generation, Gen Z is coming of age with unique experiences, challenges, and events that are shaping their worldview.
Each generation brings something different to the world, making their own mark (intentionally or not), and paving the way for future generations.
Gen Z is coming of age facing a variety of challenges that other generations have not faced at the same life stage. Read More »
CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences
Meeting Gen Z where they are right now.
As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.
Smart leaders are paying very close attention to how Gen Z uses technology. Read More »
Crossing the Generational Divide: CGK President Jason Dorsey Has An In-Depth Q&A With MarketFacts
Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers?
As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment.
Today's leaders and organizations must recognize (and many do) that their workplace strategy cannot be one-size-fits-all anymore. Read More »
CGK President Jason Dorsey had 14 speaking events in 16 days! Here are the 3 lessons he learned.
Have you ever had an experience that pushed you to see what you could deliver?
This speaking tour was the most exhilarating two weeks of speaking and travel I've had since the start of the pandemic. It was also the most physically demanding.
Looking back on these sixteen days, I am inspired and grateful. Read More »
Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits
Gen Z is the first digitally native generation.
As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!
Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »
As Housing Prices Soar, More Millennials are Looking to Mobile Homes to Check ‘Home Buyer’ Off Their List
Buying a home is definitely not as easy as it once was.
Millennial first-time homebuyers are considering something they may not have before: buying a mobile home.
Mobile homes are starting to make a lot of sense for many Millennials who are eager to get into a home and move out of the cycle of renting. Read More »
CGK President Jason Dorsey Shares Our Research on the Lasting Changes Ahead for Generation Z—aka Generation COVID
The effects of the pandemic will shape the rest of Gen Z’s lives.
It will be important to study how these new social norms, habits, and expectations shape the future of this important, vibrant, rapidly emerging generation.
Generation-defining moments are the events, experiences, and memories that shape how generations view the world around them and influence the decisions they go on to make. Read More »
The Covid-19 Pandemic is Gen Z’s Generation Defining Event. CGK President Jason Dorsey shared this and more on NRK TV in Norway!
Every generation has its defining experience, these are deeply impactful moments that affect a generation and can create a lasting impact on how they view the world and their future.
The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated, and candidly, needs to be talked about much more so that it is a safe and constructive conversation as we all work to help this generation, their families, and communities.
When it comes to Covid-19, for children and emerging adults, the effects of this pandemic have been tremendous and profound. Read More »
