Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC

Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z

Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.

Think Millennials are “out to lunch”? Think again.

CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.

A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.

Want Gen Z talent? Compete through culture.

Remember the 3 G's to attract and keep Gen Z employees.

2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.

Millennials and Gen Z: ‘Til Debt Do Us Part

Researching generations gives an interesting lens into how perceptions of financial security have changed over time.

Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.

Millennials and Gen Z: ‘Til Debt Do Us Part

However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »

CATEGORIES: Gen Z Investing Millennials

Investing is a Very Personal Matter for Millennials

We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions

The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.

4 Strategies for Recruiting Gen Z Employees

We spoke with Fortune about what our research shows works with this fast-emerging generation

Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.

Top 5 ways to make your meeting or conference a hit with Millennials and Gen Z

CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.

At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.

Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!

We discovered Millennials are splitting into two generations. Economically, that is.

At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.