CGK Research Findings - Intro from Jason DorseyClick to play a short video of The Center's President, Jason Dorsey, introducing our groundbreaking research findings and solutions.

The Center's original research studies reveal and confirm generational trends, from communication and technology to retail, investments, and more.

The Washington Post featured a story on The Center's groundbreaking Gen Z research.

Our groundbreaking research is the foundation of numerous white papers, sales tools, and growth strategies.

Jason Dorsey explains research findings for IRI Click to watch a short video of The Center's President, Jason Dorsey, sharing highlights from a research study on Millennials' retirement outlook.


How to Engage with Gen Z on Social Media

It’s easy to loop all social media into the same category, but our State of Gen Z 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies

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Gen Z Creates Digital Celebrities

According to our national study, “The State of Gen Z 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!). Jason Dorsey, Gen

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Welcome to our Findings page! Here you'll see samples of our generational, Millennial, and Gen Z research findings including white papers, infographics, and special reports. These publicly available findings were discovered through proprietary and client-sponsored research studies. While many of our clients share research findings to become recognized and verified thought leaders in their space, many more choose to keep the findings and data-based solutions confidential to build a competitive advantage. Whether your goal is thought leadership or direct ROI, our expert team can design an approach and custom solution that solve your challenge with measurable outcomes.

Research and Solutions That Solve Your Millennial, Gen Z, and Generational Challenges

Examples of Our National and International Research Discoveries

Leaders need original, statistically accurate research to drive the solutions that deliver measurable results with every generation—and fast. Our experience working with over 300 clients to solve generational challenges gives us unparalleled cross-industry expertise.

Our custom research has solved numerous challenges for clients around the world, including

  • Hidden spending drivers that are different for older vs. younger Millennials
  • Key insights that increase employee retention across each generation
  • Unexpected ways Gen Z thinks about investing, employment, and brand trust

The Center’s team has led research on four continents. We’ve solved challenges in diverse global industries, such as automotive, healthcare, restaurants, banking, biotech, financial services, and b2b technology.

To learn more about our custom research and measurable solutions, contact us now. We are passionate about solving your generational challenges.

Sample White Papers Based on our Generations Research

STATE OF GEN Z 2018: Surprising New Research on Gen Z as Employees and Consumers – Download our national research study to answer the question: Who is Gen Z? You'll learn everything you need to know about this generation right now, including their views on brands, technology, marketing, social media, employment, and much more.

The Future of Digital Experiences – The key to understanding the future of the web will be driven by the mindset, preferences, and influence of Gen Z compared to the other generations. Read The Center’s groundbreaking international study sponsored by WP Engine to find out how Gen Z is changing everything when it comes to digital experience and expectations.

Generations on the Move – With more options than ever before for searching and booking travel, it’s vital for providers to understand travelers’ thoughts and desires. Access our brand-new study sponsored by Expedia for a deep dive into multi-generational travel trends and how each generation’s habits will impact the future of the global movement.

Sample Infographics Based on our Generations Research

The State of Gen Z 2017 – Meet the throwback generation. Gen Z, ages 14 to 21, is poised to change the future starting today. View the infographic to see some of our favorite discoveries from our annual Gen Z study.

Digital Dependence: How Gen Z is Changing the Internet – What Gen Z expects from the internet will dramatically impact the Internet for every generation. View this infographic sponsored by WP Engine to find out just how differently Gen Z views the web.

Millennials and Banking: 3 Big Challenges – In a national study sponsored by Computer Services, Inc., we uncovered exciting discoveries that help demystify the relationship between Millennials and banking. Check out the surprising findings.

Is iGen's Self-Worth Determined by Social Media? - Gen Z (iGen) cannot remember a time before social media. Check out this infographic to learn why the impact of social media on them is unparalleled compared to any other generation in history.

The Generation AFTER Millennials Will Change How You Use Technology – This infographic comes from our landmark national Gen Z (aka iGen) research study series). View it now to get a snapshot of future tech trends. 

Research Highlight Videos

Watch this video of our President and Co-Founder Jason Dorsey sharing insights about a national research study on Millennials and retirement planning. The video was recorded right after a standing room only presentation on Capitol Hill that was led by the Insured Retirement Institute.

See our President’s TEDx talk on Gen Z that has received over 200,000 views! He explains how Millennials are breaking into two generations and why Gen Z is going to lead tremendous change. Click here to watch.

Want to set up a call with one of our generational experts to see how we can help you? Contact us now and we'll make it happen.