Click to play a short video of The Center's President, Jason Dorsey, introducing our groundbreaking research findings and solutions.
The Washington Post featured a story on The Center's groundbreaking Gen Z research.
MORE ABOUT GEN Z
Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them. Let us be clear: Gen Z
Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation. While Millennials experienced the internet in its infancy (remember giant boxy
Welcome to our Findings page! Here you'll see samples of our generational, Millennial, and Gen Z research findings including white papers, infographics, and special reports. These publicly available findings were discovered through proprietary and client-sponsored research studies. While many of our clients share research findings to become recognized and verified thought leaders in their space, many more choose to keep the findings and data-based solutions confidential to build a competitive advantage. Whether your goal is thought leadership or direct ROI, our expert team can design an approach and custom solution that solve your challenge with measurable outcomes.
Research and Solutions That Solve Your Millennial, Gen Z, and Generational Challenges
Examples of Our National and International Research Discoveries
Leaders need original, statistically accurate generational research to drive actionable solutions that deliver measurable results—and fast. Our experience working with over 300 clients to solve generational challenges gives us unparalleled generational and cross-industry expertise.
Our Millennials, Gen Z, and generations research has solved numerous challenges for clients around the world.
- Hidden spending drivers that are different for older vs. younger Millennials
- Key insights that increase employee retention across generations
- Unexpected ways to shape how Gen Z thinks about investing, employment, and brand trust.
The Center’s team has led research on four continents. We’ve solved challenges in diverse global industries, such as automotive, healthcare, restaurants, banking, biotech, financial services, and b2b technology.
To learn more about our custom research and measurable solutions, contact us now. We are passionate about solving generational challenges.
Sample Millennial, Gen Z, and Generations Infographics Based on our Research
The State of Gen Z – Meet the throwback generation. Gen Z, ages 14 to 21, is poised to change the future starting today. View the infographic to see some of our favorite discoveries from our annual Gen Z study.
Digital Dependence: How Gen Z is Changing the Internet – What Gen Z expects from the internet will dramatically impact the Internet for every generation. View this infographic sponsored by WP Engine to find out just how differently Gen Z views the web.
Millennials and Banking: 3 Big Challenges – In a national study sponsored by Computer Services, Inc., we uncovered exciting discoveries that help demystify the relationship between Millennials and banking. Check out the surprising findings.
Is iGen's Self-Worth Determined by Social Media? - Gen Z (iGen) cannot remember a time before social media. Check out this infographic to learn why the impact of social media on them is unparalleled compared to any other generation in history.
The Generation AFTER Millennials Will Change How You Use Technology – This infographic comes from our landmark national Gen Z (aka iGen) research study series). View it now to get a snapshot of future tech trends.
Sample Millennials, Gen Z, and Generational White Papers Based on our Research
The State of Gen Z 2017: Meet the Throwback Generation – Download our national Gen Z study to learn how Gen Z is poised to change spending, work, banking, and our future—and not in the way most people assume.
The Future of Digital Experiences – The key to understanding the future of the web will be driven by the mindset, preferences, and influence of Gen Z compared to the other generations. Read The Center’s groundbreaking international study sponsored by WP Engine to find out how Gen Z is changing everything when it comes to digital experience and expectations.
Generations on the Move – With more options than ever before for searching and booking travel, it’s vital for providers to understand travelers’ thoughts and desires. Access our brand-new study sponsored by Expedia for a deep dive into multi-generational travel trends and how each generation’s habits will impact the future of the global movement.
Research Highlight Videos
Watch this video of our President and Co-Founder Jason Dorsey sharing insights about a national research study on Millennials and retirement planning. The video was recorded right after a standing room only presentation on Capitol Hill that was led by the Insured Retirement Institute.
See our President’s TEDx talk on Gen Z that has received over 200,000 views! He explains how Millennials are breaking into two generations and why Gen Z is going to lead tremendous change. Click here to watch.
Want to set up a call with one of our generational experts to see how we can help you? Contact us now and we'll make it happen.