Even though Millennials have been heralded the "digital native" generation and are rumored to be technologically proficient, new findings show that Millennials may not be as savvy as they seem. Read More »
Jason Dorsey reveals the truth about Millennials and technology in the workplace.
Think your newest Millennial hire is going to be the one to help you out with your technology woes around the office? Think again.
With expenses rising and minimum wage barely budging, summer jobs are not the boon they once were.
While summer jobs may have been the ticket to independence, spending money, and maybe even a few semesters of college for many teens in the past, they're just not cutting it anymore.
According to a recent article on NPR.com, summer jobs just don't have the same influence they used to on young workers' bank accounts. Read More »
With older generations flocking to Snapchat, the messaging app might need to look for ways to stay relevant with their original userbase.
Don't blink: before you know it, your favorite hip, of-the-moment app you're using to message your friends is about to make its way into the wrong hands -- your parents!
Snapchat is "rapidly growing its user base among older Millennials and those 35 years and older." Read More »
The Center's original research on Gen Z was picked up by the Daily Herald!
Gen Z presents challenges to every aspect of society, from retail and technology to politics and the economy. Here's what you need to know about them.
We are thrilled that The Daily Herald picked up our story -- originally published by the Washington Post -- about our original Gen Z research. Read More »
The Center’s groundbreaking research with teens and tweens—aka Gen Z—becomes a feature story in The Washington Post
“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish.
The Washington Post was on hand to observe the interviews and the frontline research process. Read More »
Jason Dorsey explains why Millennial educators are pushing for financial literacy in elementary school
Millennials may not be making as much money or planning for retirement as soon as Gen Xers and Baby Boomers, but that doesn’t mean they aren’t interested in learning. And not only do Millennials want to become financially literate themselves; they want to teach it to the next generation.
Elementary school teachers born between 1980 and 2000 are far more likely than their older peers to push for financial literacy education in the elementary school classroom. Read More »
Global consumption might look very different in 15 years. Here are the generations that are shaking things up.
New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!
until the turn of this century, population growth generated more than half of all global consumption. But between 2015 and 2030, three-quarters of global consumption growth will be driven by people spending more... Read More »
Jason Dorsey shares shocking generational insights about retail strategy with Business Insider
Gen Z values status in retail, but in a vastly different way than their predecessors.
“Our interviews with teens as well as Millennials shows that they prefer to spend money on experiences rather than stuff,” said Jason Dorsey, Gen Z and Millennials expert. Read More »
Jason Dorsey explains why Gen Z is flocking to certain social media outlets, and fleeing others.
It’s no surprise that Generation Z, America’s youngest generation, already has certain opinions and habits when it comes to social media.
Their parents – mostly comprised of Gen X and older Millennials – are also very entrenched in technology, likely posting pictures of their kids from the moment they were born.... Read More »
Dorsey shares research findings and insights on the surprising new generation after Millennials.
Jason Dorsey talked with Good Day Austin about the fascinating opinions and perspectives of Gen Z.
Also known as iGen and Centennials, Gen Z is at once skeptical of government officials, but optimistic of the American Dream... Read More »