The Center’s Gen Z Research Featured in the Washington Post – With Photos!

The Center’s groundbreaking research with teens and tweens—aka Gen Z—becomes a feature story in The Washington Post

The Center’s Gen Z Research Featured in the Washington Post – With Photos!

“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish. This quote and much more were part of a landmark research study on Gen Z led by The Center for Generational Kinetics.

The Washington Post was on hand to observe the interviews and the frontline research process.

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Three of quotes from the feature Gen Z article include:

  • “People are trying to get the inside scoop on this generation,” said Jason Dorsey, The Center’s Co-Founder and President, to The Washington Post. “They come to us saying, ‘We can already tell they’re different, but we don’t know how different, and we don’t know what to do about it.’”
  • “Are those, like, sponsors?” she asks. Find out the answer here.
  • 15 -year-old Kieron, who saves his allowance — “I’m going to be, like, $100,000 in debt when I get out of college,” he says matter-of-factly — and is skeptical of credit cards: “Don’t buy anything you can’t pay for, that’s the number one rule.”

The article includes behind-the-scenes photos at The Center for Generational Kinetics and great commentary from the Gen Z participants. Read the entire Washington Post article here!

Generations iGen / Gen Z Media Research Findings

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