Gen Z and iGen: New Research and Findings on the Generation After Millennials

The Washington Post was on hand to observe The Center’s landmark research on Gen Z.


Gen Z, aka iGen, will soon be the fastest growing group of customers and employees globally.

This Wall Street Journal article includes The Center’s expert insight on Gen Z, communication, and the future of the workplace.

Gen Z has arrived! Also known as iGen, this new generation, born after the Millennials, is large, diverse, and misunderstood. To uncover the truth about this new generation, currently ages 20 and under, The Center is leading a landmark Gen Z Research Study Series. We’re uncovering the attitudes, beliefs, trends, and differences that Gen Z brings as employees, customers, students, voters, and adults. Scroll down to read the research findings and other resources. Click here to contact us with questions or to schedule a media interview.

Meet Gen Z, aka iGen: The Generation After Millennials

The generation after Millennials has arrived. At The Center, we call this new generation Gen Z, but they’ve also been called iGen, Founders, and Centennials. Born in 1996 and after, this emerging generation brings a new worldview and different expectations as customers, employees, and citizens.

While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20. They are the newest entrants to the workplace and voting booth and will soon become the fastest growing group of employees and customers.

They’re already the most influential group of technology trendsetters and they offer the best preview of future trends, such as technology usage, communication, banking, and shopping patterns.

Gen Z presents a fast growing challenge to brands, marketers, and sales professionals, as well as employers, managers, civic leaders, educators, and their own parents (who are Generation X and Millennials). In fact, Gen Z thinks Millennials are old!

The tidal wave of change iGen brings is why The Center is leading landmark research that explores and reveals iGen’s mindset and behaviors from multiple angles. We are uncovering what managers, marketers, leaders, and parents need to know to unlock the potential of this huge, diverse, and exciting generation.

Contact us here to request info on how our research services and how we solve the emerging iGen challenge.

Download Our Complete iGen and Gen Z Research Findings

We are releasing additional iGen and Gen Z research findings throughout 2016. Be the first to receive our new research by joining our newsletter.

Highlights from Our iGen and Gen Z National Research

The first release in our national research study series is Gen Z Tech Disruption: 2016 National Study on Technology and the Generation After Millennials and the second is iGen’s Political & Civic Outlook: 2016 National Study on the Unexpected Viewpoints of the Generation After Millennials. 

Here is a taste of the interesting research findings from the study series:

  1. Gen Z, aka iGen, is four times more likely than Millennials, Gen X, and Baby Boomers to say that age 13 is the right age to get your first smartphone.
  2. Gen Z has a dismal view of our current leaders, the state of the economy, and the direction of our country; however, almost half of this generation say voting is important and 78% believe the American Dream is attainable, which is higher than any other generation.
  3. Gen Z is growing up to look more like their practical Gen X parents than their wide-eyed Millennial predecessors; their experiences so far have taught them that life isn’t going to be fair, it will be what they make it.
  4. Compared to every other generation, Gen Z is least concerned about security and privacy with payment apps, like Venmo. However, they are more concerned about using credit cards online.
  5. Gen Z’s self-worth is affected by social media more than any other generation. A stunning 42% of iGen feels that social media has a direct impact on how they feel about themselves.

Landmark iGen and Gen Z Research Study Series Overview

The landmark Gen Z Research Study Series is designed to reveal the attitudes, perceptions, habits, beliefs, and behaviors of the generation after Millennials. Sometimes dubbed Gen Z, Centennials, or Founders, this new generation appears to think and act differently than Millennials. But how differently? Our study series seeks to find the answer.

The national research study series and companion analysis, white papers, infographics, videos and more are designed to reveal actionable insights that iGen and Gen Z stakeholders need to know now.

The initial study focuses on Generational Context™ by sampling 1,000 U.S. citizens ages 14 to 69 online with an additional 250 oversample of ages 14 to 17. The study was designed to obtain cross-generational views on issues ranging from technology to trust in political leaders. The original research study results will be released in a series of white papers, special reports, and infographics throughout 2016. The study has a confidence interval is +/- 3.1.

Additional Gen Z Resources, FAQ, and How-To for You

Here is a list of additional, valuable resources with info on Gen Z (also known as Generation Z, iGen, Centennials, or Founders):

  • Watch the viral TEDx talk on Gen Z, the generation after Millennials – Click here
  • Read these great articles about Gen Z – Click here
  • Get answers to the Top 10 Gen Z FAQs – Click here

Media Interviews and More Information

  • To schedule a media interview with our team, contact us at or +1 512-259-6877.
  • To request information about our research services and Gen Z solutions contact us here.

At The Center for Generational Kinetics, we are passionate about solving generational challenges. The generation after Millennials will bring a new generation of challenges and opportunities. We are excited to share our latest iGen and Gen Z research findings with you! Together we can unlock the potential of every generation.