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Understanding Gen Z: The Center’s Research Featured in the Daily Herald

The Center's original research on Gen Z was picked up by the Daily Herald!

You might think that Gen Z, the new emerging generation, consists of mini-Millennials, but they are actually a unique generation unto themselves. They present challenges to every aspect of society, from retail and technology to politics and the economy.

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We are thrilled that The Daily Herald picked up our story — originally published by the Washington Post — about our original Gen Z research. Read the full story here

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