For them, it’s how they connect, learn, debate, date, express themselves, and so much more. Social media connects Gen Z to the world around them, but it also connects the world to Gen Z. Read More »
What are Generation Z’s Social Media Preferences?
Here is what we uncovered as part of our ongoing national quantitative Gen Z research
For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.
5 Quick Ways to Effectively Recruit Gen Z Employees
Our top tips for hiring the generation after Millennials
Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.
Our latest research reveals some of the top ways you can recruit and retain Gen Z employees into your line of work, no matter the industry. Read More »
2018 – 8 of our favorite highlights you made possible
Our team voted on our Top 8 Moments from 2018
To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.
On behalf of the entire research, speaking, and consulting team at The Center for Generational Kinetics, thank YOU for being a part of our journey. We are grateful for you. Read More »
Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials
Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs
Today’s job landscape looks a lot different now than it did twenty years ago.
The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. Read More »
How to Engage with Gen Z on Social Media
For brands looking to engage with Gen Z, Instagram and Snapchat are key
Our State of Gen Z™ 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.
For brands looking to get into the social media action but might not know where to start, look to influencers. Read More »
Millennials Lead in High-End Pet Food Spending
With many Millennials putting off having children, they are spending premiums on their pets
Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods.
While this might be good news for the pets, it’s causing some problems for some of the industry’s household names. Read More »
Gen Z Creates Digital Celebrities
46% of Gen Z follow more than 10 online influencers
According to our national study, “The State of Gen Z™ 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).
Our research found that 73% of Gen Z follow at least one brand on social media and 52% are following three brands or more. Read More »
What To Do When Your Boss Is A Millennial
As Millennials begin to assume leadership roles, Jason Dorsey weighs in on what you need to know
Watch out Baby Boomers and Gen X: Millennials are no longer the new kids in the workplace
Millennials are now advancing in their careers and assuming leadership positions at an astounding rate. Read More »
What Sears’ Closing Means To Millennials & Gen Z
Generational expert Jason Dorsey explains while it may incite nostalgia for some, younger generations won’t blink an eye at disappearing department stores
The rise of online shopping proved that not every business is suited for modern consumers.
Many businesses learned to adapt to changing needs and preferences, but others learned the hard way that they have to offer a really special in-store experience, or else. Read More »
Gen Z’s Tech Dependence Surpasses Millennials
New study finds Gen Z phone usage outpaces previous generations
You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.
According to our new national study, titled “The State of Gen Z™ 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »