We are passionate about applying our unique Gen Z behavioral research, consulting lens, strategic approach to solve client challenges. Read More »
5 FAQs about The Center’s Zconomy™ Services
Now is the time to prepare your organization and leadership for the emergence of Gen Z as consumers, employees, and trendsetters
The Center for Generational Kinetics is incredibly excited about the response to our Zconomy™ services and solutions.
4 Hallmark Gen Z Characteristics
Jason Dorsey explains the specific ways Gen Z is different from Millennials
Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.
Plus, they hold an astronomical amount of spending power. But don’t mistake them for the next wave of Millennials. Read More »
Do You Need to Be a Millennial to Sell to Them?
Jason Dorsey explains exactly how any generation can successfully sell to Millennials
I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.
The question was, "Jason, will Millennials buy from other generations or do you have to be a Millennial to sell to them?" Read More »
5 Ways Gen Z Uses Social Media That Will Surprise You
Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
The Generational Divide on Morning Routines
Here’s how the generations feel about everything from breakfast to reading the news.
It’s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines.
But how do the generations differ in their morning routines once they’ve woken up? Read More »
The Center’s Zconomy™ Services Solve Gen Z challenges for Clients
Generation Z is rapidly emerging and they are about to change everything.
Gen Z has different communication preferences, workplace styles, consumer habits, and worldviews.
The change and challenge—as well as the tremendous opportunity—that Gen Z brings to business leaders and the world is why we deliver multiple Zconomy™ services. Read More »
Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?
Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real
Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.
According to a recent study, Venmo’s millions of monthly users sent each other a combined $40 billion in 2017. But for many, it also induced FOMO (fear of missing out). Read More »
Baby Boomers are Unprepared for Retirement
Rising debt and stagnant wages are causing Baby Boomers to stay in the workforce longer than expected.
Millennials aren’t the only ones unprepared for retirement. A significant amount of Baby Boomers, are finding themselves far from retirement-ready.
According to a recent article in the Wall Street Journal, Baby Boomers are reaching retirement age in worse financial shape than the prior generation for the first time since the post-Great Depression era. Read More »
What to Expect When Gen Z Enters the Housing Market
Jason Dorsey shares insights on what Gen Z will look for when buying a home.
The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.
According to a recent report by Realtor.com, Gen Zers are expected to start buying homes within five to 10 years. Read More »
Millennials Want to Go to Space More Than Any Other Generation
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »