When choosing chocolate privately, the same socially-conscious Millennials showed little preference for labels advertising ethical sourcing and instead preferred labels with recognizable ingredients. Read More »
Millennials say they prefer ethically-sourced, organic foods...but what happens when it comes to chocolate?
The one category where Millennials' eyes win out over their ethics? Chocolate.
Would you buy a house if your Facebook friends did? One study investigates.
Facebook has a lot more influence over Millennials' lives than they might realize.
A new study shows that Millennials whose Facebook friends post positively about buying a home are more actually likely to buy homes themselves. Read More »
The Center's original research on Gen Z was picked up by the Daily Herald!
Gen Z presents challenges to every aspect of society, from retail and technology to politics and the economy. Here's what you need to know about them.
We are thrilled that The Daily Herald picked up our story -- originally published by the Washington Post -- about our original Gen Z research. Read More »
One study shows how a large percentage of Millennials are fighting FOMO and sticking to their budgets.
While it may be true that Millennials don't have the greatest financial track record, a recent survey revealed that they may have better spending habits than expected.
A significant percentage of Millennials will not risk putting themselves in financial strain just to attend a social event with their friends. Read More »
In an era of job uncertainty, Millennials are taking matters into their own hands.
Even though Millennials grew up being told that they can do anything they want if they just put their minds to it, they are not swayed by the American Dream
This is why many Millennials are creating their own jobs instead of waiting around to be hired by others. Read More »
The Center’s groundbreaking research with teens and tweens—aka Gen Z—becomes a feature story in The Washington Post
“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish.
The Washington Post was on hand to observe the interviews and the frontline research process. Read More »
New research shows that more Millennials are living with their parents than with a significant other.
"A new national study we conducted with Global Cash Card found that out of the 53 million Millennials that are considered employed, about five million do not have a checking account," writes Jason Dorsey, in his Banking.com article.
The Internet is causing a major split across generations in where people find help for problems and projects around the home.
Whereas once it was commonplace for people of all generations to find their architects, designers, landscapers, and cleaners in a phonebook or through recommendations from family and friends, the Millennial generation prefers to find these services online.
According to new research, younger homeowners are far more likely to use online platforms to research and hire service professionals than any other generation. Read More »
Jason Dorsey explains why Millennial educators are pushing for financial literacy in elementary school
Millennials may not be making as much money or planning for retirement as soon as Gen Xers and Baby Boomers, but that doesn’t mean they aren’t interested in learning. And not only do Millennials want to become financially literate themselves; they want to teach it to the next generation.
Elementary school teachers born between 1980 and 2000 are far more likely than their older peers to push for financial literacy education in the elementary school classroom. Read More »