Millennials are by far the most likely generation to consider making a donation on their mobile phones, with 60% saying they would do so. Read More »
Millennials are most likely to donate via mobile phones
Across all generations, charitable giving is increasing. According to Giving USA’s recent study, charitable giving increased nearly three percent overall from 2015 to 2016.
Gen Z trusts people more than advertising, and it’s turning the fashion industry on its head
It’s no surprise that YouTube has profoundly affected two generations. Millennials who came of age during its rise, and Gen Z who have now figured out how to use the platform to its fullest potential—while make a living doing it.
Traditional marketing tactics, such as models in a magazine, aren’t as likely to reach Gen Z in an era of YouTube video. Read More »
Baby Boomers are shirking their retirement to start new businesses
There’s no doubt about it – retirement, in the traditional sense, is changing, and Baby Boomers are the ones responsible.
Baby Boomers aren’t just finding any old retail job – they are becoming “retire-preneurs,” people using their would-be retirement as a chance to be their own boss. Read More »
The children of the 70’s find themselves on social channels more than Gen Y
A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!
A January 2017 Nielsen report showed that Americans age 35 to 49 were found to spend nearly an hour more per week on social media than Millennials. Read More »
Health and financial issues are making some Boomers rethink their retirement strategy
Many Baby Boomers are finding themselves unprepared as they aim headfirst for their retirement years.
32% of Americans 65 to 69 surveyed were still working. Even past age 70, a growing number of seniors are declining to, or unable to, retire. Read More »
As retirement looms, Boomers turn to amenity-filled luxury apartment living
While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.
Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. Read More »
Jason Dorsey weighs in on the importance of generational identity
The word “Millennial” has never been more contentious.
According to recent research, only 40% of Millennial-aged respondents considered themselves part of the “Millennial generation.” Read More »
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
Millennials are hitting the brakes when it comes to online shopping for cars
Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online.
According to an MSN poll, a full 62% of American Millennials plan to buy their next car in-person at a dealership. Read More »
Breakthrough national research on Millennials, Gen Z, and entrepreneurship
The Center for Generational was proud to partner with America’s Small Business Development Center’s to lead a breakthrough national study for the organization that explored Millennials and their attitude toward starting and owning their own business.
The study’s findings were so powerful that the study’s co-authors, Tee Rowe and Jason Dorsey, were featured on more than 25 TV shows in a single day!!! Read More »