Jason shared CGK’s latest Gen Z research findings, in partnership with WP Engine, specific to Gen Z’s relationship with technology, society, and how they behave as consumers. Read More »
Gen Z Are Not “Millennials 2.0”
CGK President Jason Dorsey Shared the Latest Key Insights About the New Generation Coming of Age
Kathryn Lundstrom from Adweek recently spoke with CGK President and lead generational researcher Jason to discuss the state of Gen Z.
From A to Gen Z: How the Pandemic Has Impacted the Youngest Generation and All Americans
Jim Fitzpatrick of CBT News Sat Down with CGK President Jason Dorsey For A Wide-Ranging Interview
Jason Dorsey sat down with Jim Fitzpatrick of CBT News via Zoom to discuss several key topics affecting Gen Z and all generations.
From jobs and the economy to school and the future for recent high school and college grads, Jason shared CGK’s latest research findings. Read More »
Half of Graduating High School Seniors Have Changed Their Plans
Another Tell-Tale Sign That the Pandemic is Gen Z’s ‘Generation Defining Moment’
Historically, many graduating high school seniors have looked to traditional, brick and mortar universities as the natural next step to their formal education.
However, in the last three months, since the pandemic swept across the globe, many graduating seniors are changing their higher education plans, according to a new survey. Read More »
College in the Time of the Pandemic
The Only Certainty is That the Collegiate Experience Will Be VERY Different
Colleges and universities across the country were forced to move to an online format or close completely this past spring as they rapidly tried to adapt to a situation most have never encountered before: a global pandemic.
Now that the fall semester is on the horizon, colleges, students, faculty, parents, and college communities are trying to determine what higher education should look like in Fall 2020. Read More »
A Defining Moment: The Impacts of the Pandemic on Gen Z and What It Means for Their Future
How the Pandemic is Shaping the Future as Gen Z Comes of Age
According to our latest research, Gen Z has seen the worst of these effects, especially on the economic side.
It also shows they are the most likely to change and be changed going forward. The pandemic is what we at CGK call a Generation Defining Moment. Read More »
Gen Z During the Pandemic: One Generation, Four Different Experiences
CGK President and Gen Z expert Jason Dorsey shared with Business Insider what our data is showing across all ages of Gen Z
It's likely Gen Z will become even more financially risk-averse than they already are and that the pandemic will change how they view work and learning.
But there's a big difference between the seven-year-old and the 21-year-old. Read More »
Gen Z Driven to Save
CGK President Jason Dorsey Shared Our Latest Insights with Plansponsor on Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits
Our research has already been pointing to this young generation being better savers than their Millennial predecessors for the last several years.
Coupled with the effects of the Great Recession of 2008 on their parents and the impacts of the pandemic starting to take shape on Gen Z directly, Gen Z’s fiscal cautiousness will likely solidify. Read More »
THE #1 GENERATION-DEFINING MOMENT FOR MILLENNIALS
Every generation has defining moments—what is it for Millennials and Gen Y?
What was the most important generation-defining moment for Millennials? Was it the Internet, mobile phones, or the Apple watch? The answer is much more poignant: September 11, 2001.
The destruction of the Twin Towers on September 11, 2001 is the “JFK assassination” for U.S. Millennials. It’s their “Where were you when?” moment. Millennials can tell you exactly where they were when they heard the news, saw it on television, or read about it online. The shock, pain, and aftermath of 9/11 changed the generation forever. The unforgettable importance of September 11, 2001 is the reason that The Center for Generational Kinetics believes that the birth years for Millennials end in 1995. While beginning and ending birth years for any generational cohort are more gray than black and white, 1995 is an undeniable stopping point for the Millennial generation... Read More »