His provocative keynote focused on debunking Millennial myths. Read More »
Jason Dorsey Debunks Millennial Myths at the 2017 National Restaurant Association Show
Keynote on how Millennial consumers influence restaurants and foodservice
Millennial expert and researcher Jason Dorsey headlines the Signature event series.
4 Ways Your Brand Can Connect with Millennials
How to Make the Most Out of Your Marketing Strategy with Millennials
Millennials are the biggest influencers in the marketplace today. Getting them to connect with your brand is key to not only success but survival.
Apply the 4 steps above to start connecting to millennials in new ways, and harness the loyalty and buying power of the largest generation of consumers at exactly the time they’re establishing their brand loyalty. Read More »
6 Perfect Mother’s Day Gifts for Millennial Moms
Check out these unique gift ideas for the Millennial mom in your life
We've got you covered in the gift department this Mother's Day.
Research states that Millennial moms tend to gravitate more towards experiences instead of material items. Read More »
Millennials are the driving force behind the better-for-you snack category
New research identifies the latest snacking trends and motivations
Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.
Whether a snack is sold in a grocery chain, a specialty food retailer, or delivered right to the front doorstep, millennials are definitely creating a whole new market when it comes to better-for-you snack options. Read More »
5 Questions with Alicia Rainwater, CGK Certified Speaker
Get to know our dynamic certified speaker!
This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!
How “Millennial Pink” Can Help Market Your Business
The color that’s driving Millennial purchase power
New York Magazine recently proclaimed that millennial pink, a color trend that started in the summer of 2016, is here to stay.
Millennial pink is a shade all its own--it's a cooler pink with tones of peach and salmon with all the blue notes taken out. Read More »
21st-Century Marketers Struggle with Things Millennials Aren’t Buying
The non-conformity of Millennial consumers challenges retail
The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.
Marketers can attract Millennials by responding to their core values, realizing that the shopping priorities of their parents don’t apply to this group. Read More »
3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity
How to adapt and think like this new generation of mobile-first customers
Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.
Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner. Read More »
3 Generational Differences That You May Not Know
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
3 Actions that Set Apart the Leaders Who Are Winning Over Millennials
Empathize, Recognize, Adapt
Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.
In my work with leaders across industries, I have come to notice a pattern among the companies and organizations that are gaining Millennial clients and getting the most out of their Millennial employees. Read More »