Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
3 Generational Differences That You May Not Know
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
3 Actions that Set Apart the Leaders Who Are Winning Over Millennials
Empathize, Recognize, Adapt
Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.
In my work with leaders across industries, I have come to notice a pattern among the companies and organizations that are gaining Millennial clients and getting the most out of their Millennial employees. Read More »
Gen Z is Skeptical of Advertising
How can marketers get through to a generation who is used to skipping ads?
With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.
According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »
Baby Boomers & Online Shopping: What You Need to Know
Baby Boomers are a force to be reckoned with in the online shopping space.
While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.
In our research at The Center, we've discovered that technological trends are beginning to trickle upwards, meaning that older generations start adopting the smartphone and social media habits of younger generations. Read More »
What’s on the Menu for Gen Z: Restaurant Preferences for the Youngest Generation
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »
Millennials Spend More on Their Pets Than Any Other Generation
During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories
It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”
But it’s not just their Instagram feed that Millennial consumers are devoting to their cats and dogs. According to Purina, a significant chunk of Millennials’ holiday spending budget will go towards pet accessories, gifts, and organic food. Read More »
Gen Z vs. Millennials: How to Tell the Difference
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
The Center’s Gen Z Research Featured on Inc.com!
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »
Here’s How Millennials in China are Changing the Travel Industry
Meet the Millennials across the globe taking travel to the next level
With the help of technology and the widespread use of social media, the younger generations in America are beginning to have more in common with people of the same age across the globe than they do with older generations in their own country.
This is not necessarily the case for all Millennials quite yet, particularly when it comes to their travel and spending habits. In fact, it is Millennials in Asia who are shaking up the travel industry in a completely new and mystifying way. Read More »
Real Estate Tide Turning for Millennials
What's causing Millennials to start buying houses now?
Millennials have been the perma-rent generation...until now.
It seems as if all it takes is a little bit of time. Read More »