Rather than turn to professional advisers, who tend to handle much larger amounts than most young people have to invest, many Millennials use ‘robo-advisers’ that offer low-cost, auto-piloted portfolio management. Read More »
Many Millennials might not be prepared for the realities of the stock market
With several recent years of sustained stock market growth, some Millennials have ventured into investing.
The generation after Baby Boomers looks for equipment rather than classes
Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.
According to the IHRSA 2017 Health Club Consumer Report, Gen Xers are more likely to join health clubs than any other demographic, even Millennials. Read More »
Watch our speakers talk about their most interesting client!
Curt Steinhorst, Matt Beaudreau, and Alicia Rainwater, our certified generational and Millennial speakers, keynote events around the globe.
Thanks for joining us as we continue to separate generational myth from truth! Read More »
Gen Z trusts people more than advertising, and it’s turning the fashion industry on its head
It’s no surprise that YouTube has profoundly affected two generations. Millennials who came of age during its rise, and Gen Z who have now figured out how to use the platform to its fullest potential—while make a living doing it.
Traditional marketing tactics, such as models in a magazine, aren’t as likely to reach Gen Z in an era of YouTube video. Read More »
Millennials are hitting the brakes when it comes to online shopping for cars
Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online.
According to an MSN poll, a full 62% of American Millennials plan to buy their next car in-person at a dealership. Read More »
Popular brands like Seltzer and LaCroix are soaring in sales
Mineral water has Millennials obsessed!
According to NPR, Americans are consuming about 170 million gallons of fizzy water each year. Read More »
Millennials won’t settle when it comes to food.
Millennials are used to many different ways of being able to make choices. This is creating a constant change for anyone working in the food industry. Read More »
How to engage the most elusive generation with social marketing
Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.
Here are three unexpected marketing approaches for reaching Gen Z. Read More »
New USA TODAY feature on how cereal marketers plan to connect with Millennial consumers
Millennials will be a new focus of cereal advertising efforts according to a recent article from USA Today. Cereal makers hope to charm Millennials.
Jason Dorsey, President and Co-Founder of The Center of Generational Kinetics confirms how important it is for cereal companies to get Millennials back on board at breakfast. Read More »
What it means to be “gender neutral” in marketing to Gen Z
The term “gender neutrality” is just that, not specific to either gender, and it’s no surprise that Gen Z aligns with it.
CBS News recently reported that gender neutrality is a significant fashion trend amongst members of Gen Z. Read More »