NPR’s Marketplace Features CGK’s President Explaining Why Gen Z is Reselling Their Gifts
Gen Z is reselling their holiday gifts. Jason Dorsey explains why.
Marketing to Millennials and Gen Y: Build trust with authenticity
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
Gen Z is poised to drive dramatic change in the retail experience
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.
Retailers can engage Gen Z and earn their trust by personalizing both products and the shopping experience. Read More »
Millennial spending power will rise amid massive wealth transfer
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
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The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.
Our unique approach applies our Defensible Difference™ speaking, consulting, research, and solutions to your complicated challenges. Read More »
What Sears’ Closing Means To Millennials & Gen Z
Generational expert Jason Dorsey explains while it may incite nostalgia for some, younger generations won’t blink an eye at disappearing department stores
The rise of online shopping proved that not every business is suited for modern consumers.
Many businesses learned to adapt to changing needs and preferences, but others learned the hard way that they have to offer a really special in-store experience, or else. Read More »
Why Financial Firms are Pivoting Towards Instagram
As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level
In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.
This is a crucial move for financial institutions that want to ensure they will maintain their competitive edge in the years to come. Read More »
Will Gen Z Make Virtual Reality the Next Big Technology?
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
Millennials Lead the $36 Billion Crafting Industry
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »