In the live TV interview, Jason shared how Gen Z is very different than previous generations and that the image many people have of Gen Z is not accurate. Read More »
Fox Business Interview Features CGK’s Newest Research Into Gen Z and the Future of Business
CGK President Jason Dorsey shared with Fox Business our surprising new research into Gen Z and the actions business leaders must take now
Jason was invited to be on national TV to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.
Exciting New CGK Research Studies – Now Available Online
Access our latest generational research discoveries from studies led during the COVID-19 pandemic
At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.
When the pandemic began, CGK saw the generational aspect of the pandemic unfolding and immediately started work on new studies to uncover the impact of the pandemic on each generation. Read More »
#1 New Release on Amazon: Zconomy!
CGK’s New Book About Gen Z is a National Bestseller
The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
NPR’s Marketplace Features CGK’s President Explaining Why Gen Z is Reselling Their Gifts
Gen Z is reselling their holiday gifts. Jason Dorsey explains why.
Marketing to Millennials and Gen Y: Build trust with authenticity
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
Gen Z is poised to drive dramatic change in the retail experience
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.
Retailers can engage Gen Z and earn their trust by personalizing both products and the shopping experience. Read More »
Millennial spending power will rise amid massive wealth transfer
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
Defensible Difference™ Solutions for Your Business
Customized services to help you stand out in any marketplace
The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.
Our unique approach applies our Defensible Difference™ speaking, consulting, research, and solutions to your complicated challenges. Read More »
What Sears’ Closing Means To Millennials & Gen Z
Generational expert Jason Dorsey explains while it may incite nostalgia for some, younger generations won’t blink an eye at disappearing department stores
The rise of online shopping proved that not every business is suited for modern consumers.
Many businesses learned to adapt to changing needs and preferences, but others learned the hard way that they have to offer a really special in-store experience, or else. Read More »