To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
Moments That Shape a Generation
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
Millennial Magnets
The 10 Most Enticing Cities for Millennials
What cities appeal to Millennials? Great question! We found one list with their version of the answer.
Check out the top places where young people just starting their independent lives want to be. Read More »
Delayed Adulthood
Millennials Don’t Consider Themselves Adults Until Age 30
The delay in assuming these adulthood rights of passage doesn't mean that Millennials are not interested in them.
Many Millennials do not consider themselves adults until the age of 30. Read More »
What’s in a Name? Gen Z vs iGen
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity
How to adapt and think like this new generation of mobile-first customers
Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.
Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner. Read More »
3 Generational Differences That You May Not Know
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
Drop-off in Check Writing Shows Generational Differences in Financial Matters
A small percentage of people stick to writing checks, despite its seemingly inconvenient nature.
Check-writing may be dying, but it isn’t dead yet, according to the Wall Street Journal. More "old school" that paying with cash, a small percentage of consumers still clings to their checkbook.
Even though paying bills with checks might not be a totally foreign concept for Millennials, since many of them write check after check for their student loan payments, they would never even consider carrying around a checkbook for everyday purchases. Read More »
Millennials are the Best-Read Generation
Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.
According to new data, Millennials are actually reading at a higher rate than any other generation.
Millennials take the lead on other generations in reading and still generally prefer print books to e-books. Read More »
Baby Boomers & Online Shopping: What You Need to Know
Baby Boomers are a force to be reckoned with in the online shopping space.
While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.
In our research at The Center, we've discovered that technological trends are beginning to trickle upwards, meaning that older generations start adopting the smartphone and social media habits of younger generations. Read More »
What’s on the Menu for Gen Z: Restaurant Preferences for the Youngest Generation
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »