Coupled with the effects of the Great Recession of 2008 on their parents and the impacts of the pandemic starting to take shape on Gen Z directly, Gen Z’s fiscal cautiousness will likely solidify. Read More »
CGK President Jason Dorsey Shared Our Latest Insights with Plansponsor on Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits
Our research has already been pointing to this young generation being better savers than their Millennial predecessors for the last several years.
The coronavirus is the latest economic retraction for Millennials who are prioritizing the next crisis over their retirement
The challenge for many of these workers is that their emergency savings accounts couldn’t even cover two months of living expenses, and certainly not many months or longer.
What we’ve seen is that many Millennials have drained their emergency savings accounts, and if they have retirement funds, they’re figuring out how to tap into those. Read More »
CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade
An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving
Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.
The decade ahead looks promising because this group of younger Americans is starting to enter a new phase of life. Read More »
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.
A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.
Why? They’re concerned their coworkers will think they're not working hard enough. Sadly, their concerns are warranted. Read More »
Researching generations gives an interesting lens into how perceptions of financial security have changed over time.
Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.
However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »
We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions
The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.
In fact, according to research we at The Center for Generational Kinetics (CGK) led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal. Read More »
CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.
At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.
Learn how to involve, interact, introduce, intrigue, and inspire to create a better meeting or conference experience for Millennials and Gen Z. Read More »