Gen Z Driven to Save

CGK President Jason Dorsey Shared Our Latest Insights with Plansponsor on Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits

Our research has already been pointing to this young generation being better savers than their Millennial predecessors for the last several years.

COVID-19 Will Change How Millennials Save Money

The coronavirus is the latest economic retraction for Millennials who are prioritizing the next crisis over their retirement

The challenge for many of these workers is that their emergency savings accounts couldn’t even cover two months of living expenses, and certainly not many months or longer.

CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade

An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving

Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.

Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.

Think Millennials are “out to lunch”? Think again.

CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.

A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.

Millennials and Gen Z: ‘Til Debt Do Us Part

Researching generations gives an interesting lens into how perceptions of financial security have changed over time.

Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.

Millennials and Gen Z: ‘Til Debt Do Us Part

However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »

CATEGORIES: Gen Z Investing Millennials

Investing is a Very Personal Matter for Millennials

We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions

The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.

Top 5 ways to make your meeting or conference a hit with Millennials and Gen Z

CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.

At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.