According to the IHRSA 2017 Health Club Consumer Report, Gen Xers are more likely to join health clubs than any other demographic, even Millennials. Read More »
The generation after Baby Boomers looks for equipment rather than classes
Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.
Jason Dorsey weighs in on how to cultivate Millennial employee talent in the hospital workplace
Millennial employees currently make up the largest generation in the U.S. workforce.
3 major reasons Millennials are taking the reins in their careers
Millennials are looking for purpose and fulfillment in their careers. Not only do they want to enjoy their careers, they want to be in control.
Here are three reasons why Millennials want to be their own boss. Read More »
The children of the 70’s find themselves on social channels more than Gen Y
A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!
A January 2017 Nielsen report showed that Americans age 35 to 49 were found to spend nearly an hour more per week on social media than Millennials. Read More »
As retirement looms, Boomers turn to amenity-filled luxury apartment living
While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.
Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. Read More »
Jason Dorsey weighs in on the importance of generational identity
The word “Millennial” has never been more contentious.
According to recent research, only 40% of Millennial-aged respondents considered themselves part of the “Millennial generation.” Read More »
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
Millennials are hitting the brakes when it comes to online shopping for cars
Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online.
According to an MSN poll, a full 62% of American Millennials plan to buy their next car in-person at a dealership. Read More »
Millennials and houseplants are a match made in heaven. Here’s why.
At-home gardening seems to have struck a certain chord with Millennials.
It will be exciting to see how the plant industry adapts to woo Millennials and keep them interested as they move toward other traditional markers of adulthood. Read More »
Millennial business owners and founders are creating big business results
Millennial entrepreneurs are founding big businesses and creating impact in industries around the world.
A recent CNN article showcases female and male Millennial entrepreneurs who founded a wide range of successful companies. Read More »