One of our certified generational keynote speakers was asked a great question at an event: “Do I need a mobile app for my Millennial customers?” Read More »
Do Millennials Prefer Mobile Apps or Websites?
Pros and cons of websites versus mobile apps for Millennial customers
Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?
Will Millennials Ever Climb Out of the Great Recession Rut?
New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground
It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?
A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »
How Millennials Waiting to Have Kids is Affecting Big Brands
Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm
As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.
According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »
Millennials and Taxes: The Knowledge Gap
Many young adults still rely on parents to do their taxes
Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.
A surprising number of Millennials also rely on their parents to not only help them with their taxes, but to do it for them completely. Read More »
What it Really Means When Millennials “Kill” an Industry
Jason Dorsey sheds light on how certain industries fail to adapt to changing needs
It seems there’s a new headline every day about Millennials “killing” a different industry.
According to some hyperbolic articles, Millennials are to blame for the demise of marriage, doorbells, napkins and even breakfast cereal. But what’s really going on? Read More »
How Much Financial Help Do Millennials Receive?
New studies find that even Millennials with full-time jobs receive financial help from parents
With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.
According to a new survey by Instamotor.com, even with full-time jobs, 24% of Millennials still relied on their parents to pay some of their bills. Read More »
Why Do Millennial Employees Need Strong Leadership?
New data shows that Millennials have surprisingly little faith in their managers
Millennials are currently the largest generation in the workforce, and they have a surprising lack of confidence in their managers.
According to a recent national survey conducted by Ultimate Software and The Center for Generational Kinetics (CGK), 80% of employees said they could do their job without their managers. Read More »
Is “Xennial” a Real Generation? The Truth about Microgenerations
Were you born between Gen X and Millennials? You’re actually a Cusper.
Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?
No! There is no Xennial microgeneration. Those born on the cusp where Gen X ends and Millennials begin are still a part of their respective generations—sorry Oregon Trail fans! Read More »
Diaper Companies Suffer as Millennials Wait to Have Kids
What can this industry do to stay afloat? Jason Dorsey weighs in.
Millennials’ decision to have kids later in life is sending shockwaves through the diaper industry.
So what can these big companies do to not only stay afloat, but to thrive in a Millennial market? Read More »
The Rude Awakening for Millennial Investors
Many Millennials might not be prepared for the realities of the stock market
With several recent years of sustained stock market growth, some Millennials have ventured into investing.
Rather than turn to professional advisers, who tend to handle much larger amounts than most young people have to invest, many Millennials use ‘robo-advisers’ that offer low-cost, auto-piloted portfolio management. Read More »