Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »
Jason Dorsey explains exactly how any generation can successfully sell to Millennials
I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.
The question was, "Jason, will Millennials buy from other generations or do you have to be a Millennial to sell to them?" Read More »
Here’s how the generations feel about everything from breakfast to reading the news.
It’s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines.
But how do the generations differ in their morning routines once they’ve woken up? Read More »
Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real
Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.
According to a recent study, Venmo’s millions of monthly users sent each other a combined $40 billion in 2017. But for many, it also induced FOMO (fear of missing out). Read More »
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »
Pros and cons of websites versus mobile apps for Millennial customers
Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?
One of our certified generational keynote speakers was asked a great question at an event: “Do I need a mobile app for my Millennial customers?” Read More »
New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground
It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?
A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »
Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm
As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.
According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »
Many young adults still rely on parents to do their taxes
Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.
A surprising number of Millennials also rely on their parents to not only help them with their taxes, but to do it for them completely. Read More »