Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC

Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z

Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.

Think Millennials are “out to lunch”? Think again.

CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.

A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.

Want Gen Z talent? Compete through culture.

Remember the 3 G's to attract and keep Gen Z employees.

2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.

Top 5 ways to make your meeting or conference a hit with Millennials and Gen Z

CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.

At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.

Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!

We discovered Millennials are splitting into two generations. Economically, that is.

At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.

How to Make Gen Z Your Best Customer

Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power

Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?

Why Texas Millennials Are Moving to Small Towns

With increasing rents and stagnant wages, Millennials are finding opportunities in small towns

As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.

Why Texas Millennials Are Moving to Small Towns

While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »

CATEGORIES: Generations Media Millennials / Gen Y

Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?

Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real

Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.

What to Expect When Gen Z Enters the Housing Market

Jason Dorsey shares insights on what Gen Z will look for when buying a home.

The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.