Did you know: A recent study found that 41% of Gen Zers have turned to TikTok for financial advice and investment tips. But is this a good idea? And what does it mean for the future of finance and financial education? Read More »
CGK President Jason Dorsey On FOX Business Discussing Gen Z’s Impact on the Economy and How TikTok is Influencing Them
Personal finance is often not taught in today’s school system, so Gen Z is going where they naturally hang out and look for the information they need: TikTok.
Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform.
NBC News Now Interview: Discussing Gen Z’s Major Life Changes Since COVID-19
CGK President Jason Dorsey Shared Our New Insights Into What We Believe The Future May Hold For This Exciting New Generation
Without question, the pandemic is the generation-defining event moment of Gen Z.
While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time. Read More »
Yahoo! Finance Interview With Jason Dorsey: Revealing The Best Cities For Gen Z Renters
CGK President Jason Dorsey Shared His Thinking—and Our Latest Research—on the Most Important Rental Trends Leaders Need to Know About Gen Z.
Remote work unlocks tremendous new opportunities for Gen Zers and where they choose to work and live.
Job opportunities, particularly those with remote-work options for Gen Z, have enabled younger workers to live in smaller cities or more cost-effective geographies and still work for remote employers willing to pay more than their local community via remote work. Read More »
Fox Business Interview with Jason Dorsey Talking Gen Z’s Post-Pandemic Financial Future—with a Surprise Guest!
CGK President Jason Dorsey shared with Fox Business our research-based predictions about Gen Z’s future after the pandemic
Our research team at The Center for Generational Kinetics has been closely studying the impact of the COVID-19 pandemic on Generation Z—and all generations.
In the live TV interview, Jason shared that for many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans. Read More »
Fox Business Interview Features CGK’s Newest Research Into Gen Z and the Future of Business
CGK President Jason Dorsey shared with Fox Business our surprising new research into Gen Z and the actions business leaders must take now
Jason was invited to be on national TV to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.
In the live TV interview, Jason shared how Gen Z is very different than previous generations and that the image many people have of Gen Z is not accurate. Read More »
BBC Interview Featuring CGK Insights: How Generations Use Style to Stand Out
CGK's President shared with BBC Culture the importance of generational style, why it matters to each generation, and how it has changed throughout recent history.
Generations use style–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.
Fashion plays a big role in helping generations express themselves and also in identifying new generations and emerging trends. Read More »
SHRM Interview with Jason Dorsey: Selected Insights for Managing Employees Virtually and with Kindness
CGK's President shared with SHRM how important it is to stay connected with employees in a time when many of our interactions are virtual-only.
How you let go of employees in a virtual-only environment has a huge impact on the employees who stay.
Set your organization up for success, especially during tough times when your organization’s priorities and culture will be highlighted. Read More »
TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
The 7 Key Insights You Need to Know Now to Connect with Gen Z
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
CGK’s Discovery that Millennials are Splitting into Two Generations is Featured in Business Insider
CGK President Jason Dorsey Shared with Business Insider What Our Research Reveals About the Growing Millennial Generational Divide
CGK generational researcher and author of Zconomy Jason Dorsey shared with Hillary Hoffower of Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials and the growing Millennial generational divide.
This generation is not one homogenous generation but rather a very diverse generation that, in some ways, is splitting into two generations. Read More »