Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC
Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z
Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.
Columbia Sportswear's SH/FT footwear is designed to fit the pavement-to-park lifestyle of emerging generations. Read More »
Think Millennials are “out to lunch”? Think again.
CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.
A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.
Why? They’re concerned their coworkers will think they're not working hard enough. Sadly, their concerns are warranted. Read More »
Want Gen Z talent? Compete through culture.
Remember the 3 G's to attract and keep Gen Z employees.
2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.
What does that mean for employers? It means to sign them, you’ve got to satisfy them. Read More »
Top 5 ways to make your meeting or conference a hit with Millennials and Gen Z
CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.
At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.
Learn how to involve, interact, introduce, intrigue, and inspire to create a better meeting or conference experience for Millennials and Gen Z. Read More »
Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!
We discovered Millennials are splitting into two generations. Economically, that is.
At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.
These are the must-know generational insights that leaders can use to help understand and bridge generations. Read More »
How to Make Gen Z Your Best Customer
Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power
Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.
How can you make your store and brand attractive to this generation? Read More »
Millennial Savings Perceptions vs. Reality
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Why Texas Millennials Are Moving to Small Towns
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »
Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?
Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real
Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.
According to a recent study, Venmo’s millions of monthly users sent each other a combined $40 billion in 2017. But for many, it also induced FOMO (fear of missing out). Read More »