One consumer trend Gen Z is not only driving but redefining is a deep expectation for sustainability from brands, retailers, merchants, supply chains, manufacturers, and all contact points in between (including payments!). Read More »
CGK President Jason Dorsey Talking to CNBC About Gen Z’s Desire for Sustainability and the Rise of Greenwashing
Gen Z’s desire for sustainable products and businesses is robust and growing.
As companies recalibrate and adapt to fit Gen Z’s quest for sustainability and improving the planet, a new and overlooked but important reality has emerged: greenwashing.
In BBC News Explaining Millennials’ Unexpected Real-World Journey
Many Millennials feel like they have not reached the ambitious goals they set earlier in life.
Millennials have frequently come of age being criticized as lazy or entitled, which only adds weight and frustration to missed goals. However, we all know that generations don’t grow up in a vacuum. There are many factors at play that shape them.
Understanding the specific challenges Millennials have faced helps us to understand the complexity of the generation. Read More »
CGK President Jason Dorsey Speaking Alongside a 4-Star General about Gen Z!
"I was honored to share the stage—both in-person and virtually—with General Paul E. Funk II, the head of TRADOC for the US Army."
"The in-person presentation was especially inspiring for me because we delivered the program on-site at The Center for Generational Kinetics headquarters in Austin, Texas!"
General Funk is a four-star general and has an incredible personal story and record of leadership and service. Read More »
Talking to Fast Company About Whether or Not The Oldest Millennials Are Now Middle-Aged
A good number of older Millennials are not willing to give in to the idea of being middle-aged. Learn why in the blog post and Fast Company story!
It turns out that the majority of older Millennials feel that middle age has arrived or is just around the corner. They often say that turning the “big 4-0” is the determining factor.
In looking back across recent generations, the term “middle age” has been loosely defined and redefined from generation to generation. Read More »
CGK’s President was on The Today Show talking about Gen Z and the Class of 2021 Job Outlook
"This interview was special for me because I was on The Today Show 20 years ago(!), and it helped launch my career."
For those in Gen Z who urgently want to find a job, they may need to consider getting a job or launching their career outside of their industry of choice.
As you may know, many in the Class of 2021 are struggling to find jobs, yet there are significant job openings in the U.S. Read More »
The Oldest Millennials are Now Over 40! CGK President Jason Dorsey shared what this means with The Detroit Free Press
Millennials are no longer the youngest, up-and-coming generation—instead, they are now the parents of the next generation!
We are seeing Millennials approaching "getting older" with a new determination to continue adapting to whatever comes their way. In a sense, they’ve come this far, so they are ready to keep persisting to get to whatever is next and (hopefully) better.
The oldest Millennials—the ones that are now turning 40-plus—came of age in a true boom and bust time. Read More »
CGK President Jason Dorsey On FOX Business Discussing Gen Z’s Impact on the Economy and How TikTok is Influencing Them
Personal finance is often not taught in today’s school system, so Gen Z is going where they naturally hang out and look for the information they need: TikTok.
Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform.
Did you know: A recent study found that 41% of Gen Zers have turned to TikTok for financial advice and investment tips. But is this a good idea? And what does it mean for the future of finance and financial education? Read More »
NBC News Now Interview: Discussing Gen Z’s Major Life Changes Since COVID-19
CGK President Jason Dorsey Shared Our New Insights Into What We Believe The Future May Hold For This Exciting New Generation
Without question, the pandemic is the generation-defining event moment of Gen Z.
While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time. Read More »
Yahoo! Finance Interview With Jason Dorsey: Revealing The Best Cities For Gen Z Renters
CGK President Jason Dorsey Shared His Thinking—and Our Latest Research—on the Most Important Rental Trends Leaders Need to Know About Gen Z.
Remote work unlocks tremendous new opportunities for Gen Zers and where they choose to work and live.
Job opportunities, particularly those with remote-work options for Gen Z, have enabled younger workers to live in smaller cities or more cost-effective geographies and still work for remote employers willing to pay more than their local community via remote work. Read More »
Fox Business Interview with Jason Dorsey Talking Gen Z’s Post-Pandemic Financial Future—with a Surprise Guest!
CGK President Jason Dorsey shared with Fox Business our research-based predictions about Gen Z’s future after the pandemic
Our research team at The Center for Generational Kinetics has been closely studying the impact of the COVID-19 pandemic on Generation Z—and all generations.
In the live TV interview, Jason shared that for many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans. Read More »