Gen Z and Retirement? It turns out Gen Z are…savers. Watch CGK President Jason Dorsey’s Yahoo! Finance interview for very unexpected findings from our study

Majority of Gen Z in the US do not believe that Social Security will be able to financially provide for their retirement needs.

The combination of saving for retirement at an early age, seeking out employee benefits such as retirement matching, and a keen interest in being financially self-reliant are setting Gen Z up for a much more solid financial future later in life.

CGK President Jason Dorsey on BBC Debating if Gen Z is Actually “Weaker” Than Older Generations. His answer may surprise you.

Like every generation, Gen Z is coming of age with unique experiences, challenges, and events that are shaping their worldview.

Each generation brings something different to the world, making their own mark (intentionally or not), and paving the way for future generations.

CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences

Meeting Gen Z where they are right now.

As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.

Crossing the Generational Divide: CGK President Jason Dorsey Has An In-Depth Q&A With MarketFacts

Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers? 

As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment. 

CGK President Jason Dorsey Talking to CNBC About Gen Z’s Desire for Sustainability and the Rise of Greenwashing

Gen Z’s desire for sustainable products and businesses is robust and growing.

As companies recalibrate and adapt to fit Gen Z’s quest for sustainability and improving the planet, a new and overlooked but important reality has emerged: greenwashing. 

In BBC News Explaining Millennials’ Unexpected Real-World Journey

Many Millennials feel like they have not reached the ambitious goals they set earlier in life. 

Millennials have frequently come of age being criticized as lazy or entitled, which only adds weight and frustration to missed goals. However, we all know that generations don’t grow up in a vacuum. There are many factors at play that shape them.

CGK President Jason Dorsey Speaking Alongside a 4-Star General about Gen Z!

"I was honored to share the stage—both in-person and virtually—with General Paul E. Funk II, the head of TRADOC for the US Army."

"The in-person presentation was especially inspiring for me because we delivered the program on-site at The Center for Generational Kinetics headquarters in Austin, Texas!"

Talking to Fast Company About Whether or Not The Oldest Millennials Are Now Middle-Aged

A good number of older Millennials are not willing to give in to the idea of being middle-aged. Learn why in the blog post and Fast Company story!

It turns out that the majority of older Millennials feel that middle age has arrived or is just around the corner. They often say that turning the “big 4-0” is the determining factor.

CGK’s President was on The Today Show talking about Gen Z and the Class of 2021 Job Outlook

"This interview was special for me because I was on The Today Show 20 years ago(!), and it helped launch my career."

For those in Gen Z who urgently want to find a job, they may need to consider getting a job or launching their career outside of their industry of choice.

The Oldest Millennials are Now Over 40! CGK President Jason Dorsey shared what this means with The Detroit Free Press

Millennials are no longer the youngest, up-and-coming generation—instead, they are now the parents of the next generation! 

We are seeing Millennials approaching "getting older" with a new determination to continue adapting to whatever comes their way. In a sense, they’ve come this far, so they are ready to keep persisting to get to whatever is next and (hopefully) better.