70% of Gen Z believe they should start saving for retirement right now, while 45% of Millennials have not started saving for retirement. Read More »
Gen Z and Retirement? It turns out Gen Z are…savers. Watch CGK President Jason Dorsey’s Yahoo! Finance interview for very unexpected findings from our study
Majority of Gen Z in the US do not believe that Social Security will be able to financially provide for their retirement needs.
The combination of saving for retirement at an early age, seeking out employee benefits such as retirement matching, and a keen interest in being financially self-reliant are setting Gen Z up for a much more solid financial future later in life.
CGK President Jason Dorsey on BBC Debating if Gen Z is Actually “Weaker” Than Older Generations. His answer may surprise you.
Like every generation, Gen Z is coming of age with unique experiences, challenges, and events that are shaping their worldview.
Each generation brings something different to the world, making their own mark (intentionally or not), and paving the way for future generations.
Gen Z is coming of age facing a variety of challenges that other generations have not faced at the same life stage. Read More »
CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences
Meeting Gen Z where they are right now.
As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.
Smart leaders are paying very close attention to how Gen Z uses technology. Read More »
Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers?
As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment.
Today's leaders and organizations must recognize (and many do) that their workplace strategy cannot be one-size-fits-all anymore. Read More »
CGK President Jason Dorsey Talking to CNBC About Gen Z’s Desire for Sustainability and the Rise of Greenwashing
Gen Z’s desire for sustainable products and businesses is robust and growing.
As companies recalibrate and adapt to fit Gen Z’s quest for sustainability and improving the planet, a new and overlooked but important reality has emerged: greenwashing.
One consumer trend Gen Z is not only driving but redefining is a deep expectation for sustainability from brands, retailers, merchants, supply chains, manufacturers, and all contact points in between (including payments!). Read More »
Many Millennials feel like they have not reached the ambitious goals they set earlier in life.
Millennials have frequently come of age being criticized as lazy or entitled, which only adds weight and frustration to missed goals. However, we all know that generations don’t grow up in a vacuum. There are many factors at play that shape them.
Understanding the specific challenges Millennials have faced helps us to understand the complexity of the generation. Read More »
"I was honored to share the stage—both in-person and virtually—with General Paul E. Funk II, the head of TRADOC for the US Army."
"The in-person presentation was especially inspiring for me because we delivered the program on-site at The Center for Generational Kinetics headquarters in Austin, Texas!"
General Funk is a four-star general and has an incredible personal story and record of leadership and service. Read More »
A good number of older Millennials are not willing to give in to the idea of being middle-aged. Learn why in the blog post and Fast Company story!
It turns out that the majority of older Millennials feel that middle age has arrived or is just around the corner. They often say that turning the “big 4-0” is the determining factor.
In looking back across recent generations, the term “middle age” has been loosely defined and redefined from generation to generation. Read More »
"This interview was special for me because I was on The Today Show 20 years ago(!), and it helped launch my career."
For those in Gen Z who urgently want to find a job, they may need to consider getting a job or launching their career outside of their industry of choice.
As you may know, many in the Class of 2021 are struggling to find jobs, yet there are significant job openings in the U.S. Read More »
The Oldest Millennials are Now Over 40! CGK President Jason Dorsey shared what this means with The Detroit Free Press
Millennials are no longer the youngest, up-and-coming generation—instead, they are now the parents of the next generation!
We are seeing Millennials approaching "getting older" with a new determination to continue adapting to whatever comes their way. In a sense, they’ve come this far, so they are ready to keep persisting to get to whatever is next and (hopefully) better.
The oldest Millennials—the ones that are now turning 40-plus—came of age in a true boom and bust time. Read More »