The 7 Key Insights You Need to Know Now to Connect with Gen Z

Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch

In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.

The 7 Key Insights You Need to Know Now to Connect with Gen Z

From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »

CATEGORIES: Gen Z Media Research Findings

CGK’s Discovery that Millennials are Splitting into Two Generations is Featured in Business Insider

CGK President Jason Dorsey Shared with Business Insider What Our Research Reveals About the Growing Millennial Generational Divide

CGK generational researcher and author of Zconomy Jason Dorsey shared with Hillary Hoffower of Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials and the growing Millennial generational divide.

Zconomy Named a Top 10 Business Book of 2020 in Forbes

CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries

We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!

CGK’s Co-Founders and new Zconomy book featured in a 6-page story in Texas CEO Magazine

CGK co-founders get high-profile recognition for Zconomy and groundbreaking Gen Z research

CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.

CGK’s Co-Founders and new Zconomy book featured in a 6-page story in Texas CEO Magazine

The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »

CATEGORIES: Gen Z Generations Media Zconomy

Gen Z Are Not “Millennials 2.0”

CGK President Jason Dorsey Shared the Latest Key Insights About the New Generation Coming of Age

Kathryn Lundstrom from Adweek recently spoke with CGK President and lead generational researcher Jason to discuss the state of Gen Z.

Everything from Activism to Benefits, and the Coronavirus Will Define Gen Z

CGK President Jason Dorsey Shared Several Key Insights with Yahoo! News

Jason Dorsey, CGK President and leader of 65 generational studies across four continents, was recently interviewed by Yahoo! News to discuss several key topics affecting Gen Z.

From A to Gen Z: How the Pandemic Has Impacted the Youngest Generation and All Americans

Jim Fitzpatrick of CBT News Sat Down with CGK President Jason Dorsey For A Wide-Ranging Interview

Jason Dorsey sat down with Jim Fitzpatrick of CBT News via Zoom to discuss several key topics affecting Gen Z and all generations.

Half of Graduating High School Seniors Have Changed Their Plans

Another Tell-Tale Sign That the Pandemic is Gen Z’s ‘Generation Defining Moment’

Historically, many graduating high school seniors have looked to traditional, brick and mortar universities as the natural next step to their formal education.

College in the Time of the Pandemic

The Only Certainty is That the Collegiate Experience Will Be VERY Different

Colleges and universities across the country were forced to move to an online format or close completely this past spring as they rapidly tried to adapt to a situation most have never encountered before: a global pandemic.

A Defining Moment: The Impacts of the Pandemic on Gen Z and What It Means for Their Future

How the Pandemic is Shaping the Future as Gen Z Comes of Age

According to our latest research, Gen Z has seen the worst of these effects, especially on the economic side.