How to Make Gen Z Your Best Customer

Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power

Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?

Why Texas Millennials Are Moving to Small Towns

With increasing rents and stagnant wages, Millennials are finding opportunities in small towns

As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.

Why Texas Millennials Are Moving to Small Towns

While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »

CATEGORIES: Generations Media Millennials / Gen Y

Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?

Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real

Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.

What to Expect When Gen Z Enters the Housing Market

Jason Dorsey shares insights on what Gen Z will look for when buying a home.

The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.

Jason Dorsey Delivers Millennial Keynote to 2,000 Financial Leaders

Acclaimed generational speaker Jason Dorsey returns to keynote The Financial Brand Forum and receives a standing ovation

Jason Dorsey, President and lead researcher at the Center for Generational Kinetics, brought his trademark high-energy keynote speech and practical actions to The Financial Brand Forum for the second time on May 7-9, 2018.

Jason Dorsey Delivers Millennial Keynote to 2,000 Financial Leaders

Dorsey, described by the Forum as “smart, entertaining, educational, and funny,” captivated the audience with brand new insights on Millennials and Gen Z as consumers, employees, and trendsetters. Read More »

CATEGORIES: Media

What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!

Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials

We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.

Next Coast Ventures Adds Jason Dorsey as a Venture Partner

Acclaimed venture capital firm brings onboard the “Millennial Whisperer”

Jason Dorsey, Co-Founder and President of The Center for Generational Kinetics, has recently joined Next Coast Ventures as their new Venture Partner!

Next Coast Ventures Adds Jason Dorsey as a Venture Partner

Dorsey will focus on helping Next Coast Ventures and its portfolio companies leverage emerging consumer trends, brand building across generation, and scalable customer acquisition. Read More »

CATEGORIES: Media

Ultimate Software National Study Featured on 24 TV Shows!

A new national study led with The Center receives nationwide media attention

Ultimate Software, a leading HCM provider, led a national study with The Center for Generational Kinetics.

Jason Dorsey Shares Insights on Gen Z with Forbes Africa

Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe

Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.