In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
How can marketers get through to a generation who is used to skipping ads?
With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.
According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »
The generation after Millennials is tied to their smartphones. But is that a bad thing?
Naturally, if you’ve never known a world without information and communication at your fingertips via the internet and smartphones, you’re going to have a whole different outlook than any other generation in history.
For Gen Z, “the age at which you get your first smartphone is more important than the age at which you get your driver’s license,” said Jason Dorsey. Read More »
Though commonly believed to be the country’s most inventive and entrepreneurial generation, a few major factors are actually keeping Millennials from fulfilling that stereotype.
When people hear the phrase “start-up company,” most think of airy offices with open floor plans and a Millennial boss dressed in jeans and sneakers, overseeing his or her similarly young and stylish staff. While this might make for an attractive image in the media, new research shows that one key element is not very accurate.
Though the media has heralded Millennials as “the most entrepreneurial generation” for years, new statistics reported in the Atlantic says the exact opposite. Read More »
What the shockingly young demographics for one music app means for the future of mobile apps for all generations
Lately, it seems as if playgrounds may have better foresight about technological trends than the latest press releases.
This is especially true when it comes to smartphone apps, where the most popular apps, such as Instagram and Snapchat, skew young at first but then trickle up to older generations. Read More »